Financial companies often use formal language because their services involve serious decisions. But being professional does not require sounding robotic. Consumers want information that is clear and understandable. Replace Jargon
Retirement planning is one of the most familiar subjects in financial services marketing. The challenge is that the topic is often discussed in the same generic way. “Start early.” “Save
Investment management, retirement planning, insurance, estate planning, and international financial services can be difficult topics for the average consumer to understand. That presents a content-marketing challenge. Financial brands need to
Walk into a café where the barista remembers your usual order, your favorite seat, and even suggests a new drink based on the weather. That feeling being seen and understood
[ad_1] Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising
[ad_1] US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial
[ad_1] While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices. Three core challenges are involved: 1) receiving backlash if
[ad_1] TikTok is gaining traction with US shoppers and sellers this holiday season by subsidizing discounts as high as 50% for sellers who use the TikTok Shop. The question is:
[ad_1] Marketers: Reconsider your cost-saving ambitions for AI advertising content development. A US District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot
[ad_1] In good times and bad, businesses rarely waver in their pursuit of growth. Investors expect it, and C-suite success depends on it. According to Forrester’s Q4 B2C Marketing CMO
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