[ad_1] Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey

[ad_1] After meteoric post-pandemic performance, agencies’ earnings have returned to pre-pandemic, single-digit levels while AI investments skyrocketed to $92 billion during 2022 and $50 to $60 billion year-to-date in 2023.

[ad_1] Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable

[ad_1] Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange,

[ad_1] ByteDance officially launched its social commerce experience, “TikTok Shop,” in the US. It includes features such as a dedicated shop tab for searching products or browsing product categories, the

[ad_1] The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old. Weekly TikTok Usage Peaked In 2022

[ad_1] Over the past few years, many firms have defined or revisited their purpose — their reason for existence and how they contribute to society and to the planet. The

Leveraging Pinterest for Business Growth: A Comprehensive Guide In the digital landscape, Pinterest often gets overshadowed by giants like Facebook and Instagram. Yet, any marketer worth their salt will confirm

[ad_1] The media industry will gain confidence in 2024, fueled by the rise of generative AI and stabilizing advertising revenue. B2C marketing teams are eager to move past the shackles

[ad_1] Netflix will report its Q3 2023 earnings on Wednesday. Expect the company to have made more headway with its password-sharing crackdown. In spite of this, all eyes (and ears)