Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing. June 1, 2021 2 min read Opinions expressed by Entrepreneur contributors are their own. Ben Rosenfield has spent the majority of his career serving as the bridge
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May 25, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to generating leads, SEO is a fan favorite. A sizable 61 percent of B2B marketers say that SEO and organic traffic yield more leads than any other marketing strategy they use. For all types of websites, an average of
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May 17, 2021 12 min read Sometimes, all it takes to turn a bright idea into a breakthrough business is a run-in with the right person. For Bobbi Brown, in 1991, it was a rendezvous with a man of science. “I met a chemist accidentally and asked him if he could make this dream lipstick,”
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May 10, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Digital-growth channels are a mixed blessing. They democratize entrepreneurship by making marketing and publicity easier, faster and more affordable. They level the playing field between startups and industry incumbents, giving startups a chance to succeed. But the problem is they’re that way
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From marketing materials to business presentations, PoweredTemplate has you covered. April 29, 2021 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re
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May 3, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs don’t want to be head of sales, operations, and marketing, yet they take on additional responsibilities out of necessity. Those without marketing experience who find themselves making integral marketing decisions can be paralyzed by fear. Unfortunately, that fear is
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There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. Acquisition email
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April 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital marketing strategy. From Search Engine Optimization to website analytics,
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