LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in order to improve their overall marketing performance as we look towards the next stage. The pandemic has obviously impacted all marketing approaches, and as LinkedIn notes, it’s important for brands to keep their longer-term prospects
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Has there ever been a hotter moment for health and wellness brands? It seems like every year, people are becoming increasingly conscious of their lifestyle and habits. And experiencing a pandemic has meant that the market for healthy living has opened up in an entirely new way — people are willing to invest in their
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As TikTok continues to refine its live-streaming options, YouTube is also giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app. First off, YouTube’s expanding its Premiere trailers option to upcoming live-streams, which will enable creators to add a short preview clip to
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Stuck for ideas for your Facebook and Instagram campaigns? This might help – today, Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types. As explained by Facebook: “The Campaign Ideas Generator provides campaign
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30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary
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LinkedIn has seen another quarter of ‘record engagement‘ while it’s also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft. As you can see here, LinkedIn continues to see both active sessions and in-app engagement numbers rise, while its revenue performance is increasing in line
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Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with customers.  Essentially, transactional emails initiate, confirm, facilitate, and conclude transactions related to a brand’s product or service delivery. It’s a unique channel and very different
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