On the back of its strong Q2 performance, which saw it add 13 million more daily users, and post a record revenue result, Snapchat is launching a new, global ad campaign, designed to maximize its momentum, and encourage more usage. [embedded content] As you can see, the new campaign aims to highlight the app’s ever-evolving
After reporting 11 quarters of consecutive user growth, Pinterest has taken a hit, with the platform seeing a decline in overall users in Q2, though its revenue results remained strong for the period. But users will be the key storyline here – as you can see here, Pinterest lost 24 million users over the past
Twitter has rolled out some new tweaks for its audio Spaces tool, including easier Spaces sharing to help boost awareness and engagement, and new search tools to find the most relevant Spaces at any given time. First off, Twitter has added a new option which will now enable Spaces attendees to tweet directly from within
TikTok has launched a new campaign called Re:Make, which will see the various classic TV ad campaigns re-imagined by TikTok users, as a means to both showcase user creativity and highlight the potential of such approaches on the platform. As explained by TikTok: “Re:Make is a celebration of the iconic advertising campaigns that have shaped
LinkedIn has published a new guide to help businesses maximize their longer-term branding goals, in alignment with short-term sales targets, in order to improve their overall marketing performance as we look towards the next stage. The pandemic has obviously impacted all marketing approaches, and as LinkedIn notes, it’s important for brands to keep their longer-term prospects
Has there ever been a hotter moment for health and wellness brands? It seems like every year, people are becoming increasingly conscious of their lifestyle and habits. And experiencing a pandemic has meant that the market for healthy living has opened up in an entirely new way — people are willing to invest in their
With Christmas now less than 150 days away, Reddit has today launched a new Holiday Hub mini-site, which provides a range of insights into key platform usage trends, in order to help marketers understand the latest shifts and build more effective holiday campaigns. As explained by Reddit: “Holiday purchases start with Reddit research. People come to
Are you considering adding Pinterest into your digital marketing process, or looking for ways to improve your existing Pin presence? You should be. The platform has seen a significant increase in usage over the past two years, with the rise in eCommerce activity, sparked by the pandemic, leading more and more people to the app
As TikTok continues to refine its live-streaming options, YouTube is also giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app. First off, YouTube’s expanding its Premiere trailers option to upcoming live-streams, which will enable creators to add a short preview clip to
Metaverse company Facebook has published its latest earnings results, which show steady overall increases in both users and revenue, as the platform continues to build towards the next stage of development, and becoming an even bigger part of our everyday lives. Which may not be a great thing, given its influence in many aspects. But
Stuck for ideas for your Facebook and Instagram campaigns? This might help – today, Facebook has launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates and recommendations, specific to seasonal events and business types. As explained by Facebook: “The Campaign Ideas Generator provides campaign
Studies show that 76% of consumers research a business online before visiting in person. That means having a website is as necessary for companies today as having a phone number.
A great way to share more about your background is to have a prepared document, like a professional bio. A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog.
30-second summary: Keyword research is at the heart of understanding where your business stands and what your end-users expect Surveying or monitoring your analytics is a great way of listening to your customers or readers for effective content ideas Seasonality is a great way to find fresh content ideas by finding angles where your primary
In practically any discipline, it’s a good idea to have others evaluate your work with fresh eyes, and this is especially true in user experience and web design. Otherwise, your partiality for your own work can skew your perception of it. Learning directly from the people that your work is actually for — your users
As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.
Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.
2021 has a special significance for email – it’s been 50 years since email began! Who would have thought that it would revolutionize the world and business, as it has? In honor of this momentous birthday, let’s learn how to strategically use email to take your business to the next level. But first, some fun
Where should you start with technical SEO? Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off — if a website can’t be crawled and indexed, the content on that site can’t rank no matter how high-quality or link-worthy it is. For that reason, SEO pros know that a
LinkedIn has seen another quarter of ‘record engagement‘ while it’s also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft. As you can see here, LinkedIn continues to see both active sessions and in-app engagement numbers rise, while its revenue performance is increasing in line
Twitter is testing out a new way to ensure that users are aware of account penalties, with new prompts that will be displayed to some impacted users whenever they open the app. As you can see here, under this test, if your account were ever to be suspended locked, you would be shown a new
Pinterest is joining the race for creative talent, with some new tools to help Pin creators monetize their on-platform presence, while also better enabling brands to promote their products via influencer partnerships. First off, Pinterest is adding new shopping tags to Idea Pins, its own take on the social Stories format. Like other Stories options,
As it eyes the next stage of expansion, TikTok is looking to refine its live-stream offering, with a set of new additions to provide more control for live broadcasters, as well as new discovery tools to better highlight in-progress live-stream content. The main focus of these new updates is safety, and providing means for broadcasters to
In an utterly unsurprising update, Instagram has today announced that the Reels length limit is being extended from 30 seconds to 60 seconds for all users. Instagram has been experimenting with longer Reels for some time, after first extending Reels from 15 to 30 seconds last September. And given that TikTok now enables the upload
In recent years, video has gained significant popularity amongst advertisers. According to Wyzowl’s 2021 State of Video Marketing report, 87% of video marketers report that video gives them a positive return on investment (ROI). One reason why video performs so well is that this ad format incorporates audio and visual elements that appeal to multiple
When I first began my marketing career, I was envious of emails.
Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What is on-page SEO? On-page SEO is when you blend the art of writing with the science of SEO to rank individual pages for specific keywords. On-page SEO includes everything from
Email marketing is a mainstay for marketers. But transactional emails are a form of email marketing that brings marketing, operations, logistics, and finance teams together to communicate important information with customers. Essentially, transactional emails initiate, confirm, facilitate, and conclude transactions related to a brand’s product or service delivery. It’s a unique channel and very different
If you needed reminding that TikTok has been the most downloaded app for essentially all of the past 18 months, and is still surging in popularity and usage amongst younger audiences, this is probably a good prompt. As spotted by app researcher Alessandro Paluzzi, Instagram appears to once again be looking to nullify its video rival
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