B2B
How AI Is Transforming B2B Marketing in 2026: Strategies That Are Working
In today’s crowded marketplace, generic marketing no longer cuts it. Consumers expect experiences that feel tailor-made, relevant and responsive as
Building Out Rebate Incentive Programs to Reward Your Trading Partners
[ad_1] Modern commerce has become increasingly interconnected and more dependent on strong trading relationships of mutual benefit. Developing these robust
Combining Pricing and Rebates to Improve Outcomes
[ad_1] When considering methods to enhance your business’s profitability, the most influential factor to consider is pricing. When referring to
Steps on How to Write an Effective InMail on LinkedIn
[ad_1] When it comes to professional networking, LinkedIn has become the go-to platform for connecting with potential clients, partners, and
How to Leverage Prospecting for Healthcare Lead Generation
[ad_1] Finding the right leads is one of the most important challenges a healthcare provider is facing, especially when trying
B2C
The Personalization Revolution: How B2C Brands Are Using AI to Connect with Customers
Walk into a café where the barista remembers your usual order, your favorite seat, and even suggests a new drink
This Halloween, Don’t Get Spooked By In-Game Mobile Ads
[ad_1] Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact
US Financial Services Firms: Earn More Customer Trust
[ad_1] US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index
Inclusive Advertising Requires A Process, Not Just People
[ad_1] While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising
Advertising
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News
How AI Is Transforming The Sales Game
[ad_1] Staying ahead of the game is crucial for sales professionals. Competition is fierce, and the business landscape is evolving. Luckily, there’s a tool proving
10 Types of Email Workflows Your Business Can Use
[ad_1] What’s the best way to add personalization to your email marketing strategy? Using automated email workflows. Email workflows run in the background – sending
The Ultimate Guide for Beginners
[ad_1] If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing
11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]
[ad_1] Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX),
Market Research
How AI Is Reshaping Performance Marketing in 2026
Introduction: From Optimization Tool to Strategic Engine Performance marketing is undergoing a fundamental transformation. What began as rule-based automation and
Marketing Trends That Will Define 2026
From Attention to Trust Marketing is entering a defining phase. After years of chasing reach, clicks, and algorithms, 2026 is
Looking Back On A Year of Generative AI and ChatGPT
[ad_1] A year after the release of ChatGPT — and the months of hype it has fomented — it’s clear
Marketing Automation
Community-Led Marketing: Why Audiences Matter More Than Ads
Introduction: The Shift From Messages to Movements For decades, marketing was built around a simple idea: brands speak, audiences listen.
How Brands Are Rebuilding Trust in a Post-Cookie Marketing World
The Trust Reset Has Begun The gradual disappearance of third-party cookies marks more than a technical shift in digital marketing;
How to Post on Instagram from a PC or Mac (2 Ways)
[ad_1] Can you post on Instagram from your PC or Mac?