[ad_1] Following my previous blog post, The What, Why, And How Of Values-Driven Marketing, and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more

[ad_1] In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper

[ad_1] In my conversations with advertisers about the upcoming holiday season, they’ve made it clear that, like consumers, they’ll be cautiously optimistic this year. Confidence in their ability to weather

[ad_1] In 1994, when he was CEO of Pixar, Steve Jobs said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda

[ad_1] As the holiday season approaches, retailers are gearing up for what is often the most lucrative time of the year. While the festive season brings joy and cheer to

[ad_1] Can a lapel pin replace the smartphone? If Humane (a startup by former Apple execs) has its way, its much-buzzed-about “Ai Pin” will make screens (and more) a thing

[ad_1] Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously

[ad_1] The FIFA Women’s World Cup kicks off on July 20 in Australia and New Zealand. The US team is the defending champion and looking for a three-peat, with England

[ad_1] Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking a tidal wave of insights that drive business and marketing understanding and success. Performance

[ad_1] With Black Friday approaching and Christmas just around the corner, most retailers are focused on questions such as “How do we generate more site traffic?” and “What deals can