[ad_1] In a world where digital technology is advancing at a rapid pace, retailers are faced with the challenge of reinventing their physical stores to meet the expectations of today’s

[ad_1] In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say that they plan to partner with creators and influencers in 2023.

Unleashing the Power of Chat Marketing: A New Era of Business Communication In an increasingly digital world, the way businesses connect with their audience is evolving. From broadcast ads to

[ad_1] The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be

[ad_1] Advertising, design, fashion, journalism, publishing. These are just a few of the industries that will be completely changed by the inclusion of artificial intelligence. On September 27, after 148

[ad_1] Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is

[ad_1] Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey

[ad_1] After meteoric post-pandemic performance, agencies’ earnings have returned to pre-pandemic, single-digit levels while AI investments skyrocketed to $92 billion during 2022 and $50 to $60 billion year-to-date in 2023.

[ad_1] Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear about from us in 2023. The most-asked questions include: What are the most applicable

[ad_1] Third-party data is any data your organization uses that you don’t own and didn’t collect; basically, anything you buy or retrieve for free from a data marketplace, data exchange,