[ad_1] Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising

[ad_1] US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial

[ad_1] While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices. Three core challenges are involved: 1) receiving backlash if

[ad_1] TikTok is gaining traction with US shoppers and sellers this holiday season by subsidizing discounts as high as 50% for sellers who use the TikTok Shop. The question is:

[ad_1] Marketers: Reconsider your cost-saving ambitions for AI advertising content development. A US District Judge affirmed the US Copyright Offices’ long-standing position of “human authorship,” ruling that AI-created art cannot

[ad_1] In good times and bad, businesses rarely waver in their pursuit of growth. Investors expect it, and C-suite success depends on it. According to Forrester’s Q4 B2C Marketing CMO

[ad_1] Following my previous blog post, The What, Why, And How Of Values-Driven Marketing, and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more

[ad_1] In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper

[ad_1] In my conversations with advertisers about the upcoming holiday season, they’ve made it clear that, like consumers, they’ll be cautiously optimistic this year. Confidence in their ability to weather

[ad_1] In 1994, when he was CEO of Pixar, Steve Jobs said, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda