Social media platforms have become the heartbeat of our interconnected world. Billions of individuals spanning diverse backgrounds and age groups, have embraced these platforms as integral parts of their lives. Here are updated 2023 statistics on the average person and their use of social media daily:
- Number of social media users: There are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users.
- Average daily time spent on social media: The average person spends 2 hours and 24 minutes daily.
- Most used social media platforms: The most used social media platforms are Facebook, YouTube, WhatsApp, and Instagram.
- Age group that uses social media the most: The age group that uses social media the most is 18-29 years old.
- Gender that uses social media the most: Men and women use social media equally.
Here are some other interesting social media statistics:
- The world’s most popular social media platform is Facebook, with 2.989 billion monthly active users.
- YouTube is the second most popular social media platform, with 2.527 billion monthly active users.
- WhatsApp is the third most popular social media platform, with at least 2 billion monthly active users.
- Instagram is the fourth most popular social media platform, with 2 billion monthly active users.
- TikTok is the fifth most popular social media platform, with 1.9 billion monthly active users.
- The average person spends more time on social media than they do watching television.
- Social media use is highest in developing countries.
- Social media is used more by people in urban areas than in rural areas.
- Social media use is increasing among older adults.
But what’s the magic behind this digital revolution? Here are nine transformative ways that social networks are changing our lives:
- Connecting Beyond Boundaries – Imagine a world where you can connect with people who share your passions and dreams while maintaining optional anonymity. Social networks make this a reality. With a simple hashtag, you can resonate with like-minded souls from around the globe, transcending geographical and cultural barriers.
- The Authenticity of Social Interaction – It’s fascinating how social media enables you to engage with people without revealing your true identity. Your content speaks for you, fostering authentic interactions with individuals who value your perspectives, regardless of your profile picture.
- A Global Phenomenon – Social media transcends economic and cultural boundaries in our diverse world. It’s nearly impossible to imagine a day without scrolling through your favorite platforms, catching up on the latest trends, news, and memes.
- A Platform for Influence – Not limited to individuals, social media has become a powerful stage for politicians, governments, media moguls, celebrities, and influential figures to share their messages. Many now trust social media for news because it feels more authentic than traditional sources.
- The News of Our Time – Important global discussions unfold daily on social media platforms. Online networks and user-generated content contribute significantly to the news cycle, shaping public discourse.
- The Business Advantage – Businesses have harnessed the incredible reach of social media for brand awareness, lead generation, web traffic, sales growth, and enhanced customer service. This shift has created many job opportunities in marketing, content creation, social media management, and graphic design.
- Resilience Amidst Challenges – During the COVID-19 pandemic, social media-related jobs proved more resilient than many other sectors. The ability to execute social media marketing remotely allowed brands to adapt and thrive in a rapidly changing landscape.
- A Marketplace for Products and Services – As internet and social media usage surges, brands have unprecedented opportunities to promote their products and services. A staggering 54% of people turn to social media for product research, and 49% make purchasing decisions based on social media influencer recommendations.
- Empowering Small Businesses – Small businesses can leverage these opportunities to run cost-effective online campaigns, grow their following, and bolster their bottom line.
The influence of social media on our lives is profound and multifaceted. Whether you’re an everyday user or a savvy marketer, understanding the importance of social networks is crucial in navigating today’s digitally connected world.
The influence of social media on our lives is significant. Our team decided to summarize and illustrate the most important data in this regard as an infographic. Whether you are a typical user or a marketer, we recommend you consider this data to know the importance of social networks.