In 2003, the United States introduced the CAN-SPAM Act, a pivotal framework for regulating commercial electronic communication. With the significance of the act in mind, DemandScience’s dedication to CAN-SPAM Act compliance has been unwavering. This legislation distinctly defines commercial emails and underscores the importance of transparency in “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Notably, even B2B contacts fall within its scope, emphasizing that all forms of commercial outreach require stringent compliance. The Federal Trade Commission (FTC) shoulders the responsibility of enforcing this act.
DemandScience’s Compliance Framework
At DemandScience, our commitment is beyond mere statutory compliance; it is a cornerstone of our operational integrity. We meticulously adhere to the Act’s mandates:
✅ Ensuring accuracy and transparency in header information.
✅ Utilizing subject lines that genuinely represent the content.
✅ Clearly designating messages of a promotional nature.
✅ Disclosing our corporate location in communications.
✅ Providing a clear mechanism for recipients to opt-out.
✅ Promptly addressing and actioning opt-out requests.
✅ Through our rigorous Supplier Management Program, we ensure that partners and vendors also align with all relevant regulations, including the CAN-SPAM Act.
The Tangible Benefits to Our Stakeholders
Our stringent adherence to these guidelines translates to more than just legal compliance. It ensures that when clients entrust us with suppression lists, we refine and align our lead generation to those parameters. The result is the provision of high-caliber, actionable leads positioned to meet the exacting standards of our clients and facilitate the achievement of their campaign objectives.
DemandScience: Upholding the Sanctity of Privacy
Privacy is not merely a concept at DemandScience; it is a commitment. Should you have inquiries or require further clarification regarding our data protection protocols, our legal team is available for consultation at [email protected]. We invite you to engage with us in a partnership underpinned by professional rigor and regulatory fidelity.
To learn more about how DemandScience demystifies data privacy and compliance for B2B marketers, watch this video.