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ENCINO, CA, November 21, 2023 – In a significant move affirming our commitment to leadership excellence and global market expansion, Callbox today announced the promotion of Rebecca Matias to the position of Chief Operating Officer. Matias, previously serving as the Vice President of Global Operations, has been a vital force in Callbox’s journey to its current standing in the industry.
Related: Empowering Women in Marketing: Get to Know Rebecca Matias
Rom Agustin, CEO-Founder of Callbox, shared his excitement about this new chapter:
“Rebecca has been a driving force behind Callbox’s remarkable journey. Her innovative strategies and deep industry expertise have elevated us to new levels of global recognition. As COO, her vision will be instrumental in further enhancing our operational capabilities and steering strategic growth.”
Rebecca also expressed her appreciation and vision for the future:
“I am immensely grateful for the trust placed in me by Rom and the Callbox board. As we navigate into the next phase of our journey, I am committed to working alongside our extraordinary team – the Callboxers, our valued clients, and all our stakeholders. Together, we will forge new paths, embrace innovative strategies, and continue to set new benchmarks in the B2B market.”
Matias’ journey with Callbox, commencing in 2008, has been marked by her indispensable contributions to the company’s triumphs. Her strategic leadership catalyzed Callbox’s expansion into the APAC and LATAM regions, achieving a remarkable 40% growth in market penetration over the last three years.
Related: Insights from Callbox’s Women Managers
She was able to foster key tech partnerships that notably boosted operational efficiency, resulting in a 25% reduction in client acquisition costs while enhancing overall client satisfaction. Her unwavering focus on operational excellence has streamlined Callbox’s internal processes, leading to a remarkable 30% increase in productivity across various departments.
About Callbox:
Founded in 2004, Callbox stands as the leading provider of outsourced B2B lead generation services and outbound sales support across the globe. Employing an AI-driven account-based marketing strategy, Callbox leverages a vast global database of over 35 million business contacts. This approach empowers companies to penetrate and broaden their market reach, connecting with potential clients through six key lead generation channels: voice, email, social media, chat, web, and webinars.
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