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[ad_1] Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital

[ad_1] The holiday shopping season is still several months away, but marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge of consumer activity.  Unsurprisingly,

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[ad_1] Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by

[ad_1] Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market

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[ad_1] IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that