[ad_1] At Forrester, we are industry analysts, not financial analysts, but in our profession, we need to look at tech company finances as part of our vendor viability assessment. The

[ad_1] It’s that time of year. The leaves turn color. So do the cups at Starbucks. And retailers lick their lips in anticipation. The media is already agog with all

[ad_1] Firstly, here is a quick thumbnail of Part One and Part Two. Part One was about attention as it related to the human processing of marketing communications. Crucial to

[ad_1] A one-size–fits–all go–to–market strategy is nonexistent. But B2B organizations do need a methodology in place to support the creation of an audience–focused go–to–market strategy. The Forrester Go-To-Market Architecture is

[ad_1] What do you know about the fascinating world of marketing ecology? In this episode, we’re excited to welcome Erin Sowell, a 2023 Greenbook Future List honoree, as she delves

[ad_1] Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into

[ad_1] In the fast-paced world of marketing, understanding human behavior is like holding the key to a treasure trove of brand growth opportunities. As marketing research professionals, you’re already equipped

[ad_1] When we talk to operations professionals and C-level leaders about their operational capabilities, we hear the following challenges: Our measurement is disjointed — no two teams are measuring in

[ad_1] In the online world, proving that you’re dealing with a real person is cumbersome and full of friction, and it’s even tougher to make sure that it’s the same

[ad_1] Are user research and consumer insights two sides of the same coin? In this week’s episode, Nikki Lavoie joins us to explore the nuanced differences between user research and