[ad_1] In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generally, marketing communications.  Amongst this

[ad_1] War and strife will almost certainly dominate global politics in 2024. The unrest will also add to the plight of investors as they try to navigate market conditions not

[ad_1] B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to

[ad_1] In a world that is obsessed with Artificial Intelligence, Machine Learning, Natural Language processing, where do good old branding fundamentals sit? Are we paying enough attention to Brand Love?

[ad_1] Saying goodbye to MQLs (marketing-qualified leads) and hello to opportunities has practically become a mantra at Forrester, one that undoubtedly turns heads and raises eyebrows. Making the shift from

[ad_1] Abstract In two studies conducted in 2023, we analyzed the emotional needs influencing over 2,000 consumers’ buying decisions. The study revealed that an impressive 86% of consumers’ buying choices

[ad_1] Despite huge progress in data, analytics, and AI platforms and tools, our data challenges keep stacking up! The fundamental business needs of storing, processing, and accessing data are complicated

[ad_1] Data is the foundation of any research. To ensure accurate and reliable outcomes, researchers need to craft questions that are neutral, objective, and free from any form of influence

[ad_1] Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products we are developing. Over the last 25

[ad_1] Humane (hu.ma.ne) debuted a connected pin that leans into the power of artificial intelligence to give consumers access to digital content and services through voice-, touch-, and gesture-based interfaces.