[ad_1] Editor’s Note: The following interview features a GreenBook Future List honoree, Marguerite Steyn. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation

[ad_1] I’m from Chicago, which is known for many things, particularly its rich history with improvisational theater. Improv is a form of theater performed unscripted and created spontaneously by the

[ad_1] Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving marketing landscape, this method holds the key to smarter decision-making, better allocation of resources, and, ultimately, greater

[ad_1] Part One of this article addressed attention as it relates to the visual processing of marketing communications.  Different kinds of visual attention are important for different aspects of marketing

[ad_1] Every year, our clients at Forrester ask us about trends in customer relationship management (CRM) adoption. To help us answer these questions, Forrester fielded a survey to ask CRM

[ad_1] AI dominated Mark Zuckerberg’s opening keynote at Meta Connect today — mentioned within the first 10 seconds and dozens of times throughout. Absent was the term “metaverse,” which was

[ad_1] Effective collaboration is harder than ever. You read that right: Despite all the advances in collaboration technologies in recent years, the complexities of enabling successful collaboration continue to mount.

[ad_1] Editor’s Note: The following interview features a GreenBook Future List honoree, Zach Hebert. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation

[ad_1] As B2B marketing becomes more technical, frontline marketers find themselves increasingly dependent on technical resources outside the marketing department. For example, they may rely on developers for website coding,

[ad_1] Data fabric has been gaining traction in the enterprise. Data fabric is a modern architecture that automates the integration of any data in real time or near real time