[ad_1] Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts

[ad_1] Impact-Oriented Investors Are Waiting For A Reason To Take The Plunge Data from Forrester’s Financial Services Benchmark Recontact Survey, 2022, found that 15% of US online adult investors own

[ad_1] The integration of artificial intelligence (AI) and robotics has become increasingly prevalent in the agriculture industry. ChatGPT, a language model developed by OpenAI, holds the promise of revolutionizing the

[ad_1] Two weeks ago I blogged on our process for selecting Forrester’s top 10 emerging technologies for 2023. As part of that post I introduced the Benefits Horizon model, which

[ad_1] Our newly published research, US Online Retail Forecast, 2023 To 2028, shows that both offline and online US sales will reach record levels this year. As we’ve said many

[ad_1] Question: What do you get when you smash together aspirational Web3 papers produced by venture capital firms and over-the-top metaverse publications by large consulting companies? Answer: the European Commission’s

[ad_1] Skateboarding: I love skating down hills in particular. I’ll wander around my neighborhood skating from hill to hill to hill. It feels so good… like you’re flying! Rollerblading: I

[ad_1] Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights and analytics professionals spanning the healthcare, pharmaceutical, medical,

[ad_1] Earlier this month, I had the opportunity to lead a peer-to-peer virtual roundtable among demand marketing and account-based marketing (ABM) leaders on their plans for 2024. It was such

[ad_1] If you didn’t catch my last blog on business optimized networks … A business-optimized network (BON) embraces customer-centric principals and the five tenets of virtual network infrastructure within its