From Attention to Trust Marketing is entering a defining phase. After years of chasing reach, clicks, and algorithms, 2026 is shaping up to be the year brands refocus on something
In today’s crowded marketplace, generic marketing no longer cuts it. Consumers expect experiences that feel tailor-made, relevant and responsive as if each brand “knows” them personally. That shift has sparked
Walk into a café where the barista remembers your usual order, your favorite seat, and even suggests a new drink based on the weather. That feeling being seen and understood
[ad_1] Modern commerce has become increasingly interconnected and more dependent on strong trading relationships of mutual benefit. Developing these robust and advantageous relationships with trading partners is paramount, but without
[ad_1] A year after the release of ChatGPT — and the months of hype it has fomented — it’s clear that generative AI (genAI) will become the fulcrum of future
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[ad_1] As 2022 closed, insurers around the world faced a foreboding outlook for 2023. Big catastrophe losses, a war in Europe, and stubborn inflation spurred insurers to take key actions
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[ad_1] In June, Forrester announced our inaugural Security & Risk Enterprise Leadership Award. Today, we’re extending the deadline for submissions to September 12 to give applicants time to finish their much-needed
[ad_1] Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345
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