Facebook has published a new guide on how to link and promote podcasts on its platform, via its recently added podcast tools, which are not available to all users as yet, but could, eventually, provide new opportunities for maximizing reach and community engagement. Launched earlier this year as part of the broader expansion of its
Month: November 2021
In this illustration, the Facebook logo can be seen on printed paper starting in March 2021. NurPhoto via Getty Images The “Facebook Papers” have been revelatory when it comes to how the company formerly known as Facebook deals with content moderation and a wide variety of other issues. However, they also shed light on the
Rep. Marjorie Taylor Green (R-Georgia) noted her displeasure with Rep. Nancy Mace’s (R-S.C.) via … [+] Twitter on Tuesday (Photo by Alex Wong/Getty Images) Getty Images Throughout the history of the United States, there have been cases of lawmakers who became very good friends despite being from different parties. President Ronald Reagan and House Speaker
We love our members. We love learning about what they’re passionate about. We love hearing comments and suggestions about our tool (in fact, that helps plan our roadmap). We just really love getting to know them. And now we want to share the love. Current Tailwind Members: Until the end of February we are offering double
Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges
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The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important. So does a high rating by human Quality Raters help your organic search rankings? If you’ve heard some buzz about Google’s Search Quality Evaluator Guidelines but
August 10, 2019 | Posted by Mordy Oberstein I love the Olympics and I’m the first to admit that I have Olympic fever. There’s something about the Games that excites just about everyone even those who aren’t regular sports fans. Maybe it’s the variety of events, the intense competition, the fact that the
Your one-stop shop for affiliate resources. From beginners’ guides to deep dives into data privacy regulations, this collection is your information hub in all things affiliate. Find the latest white papers, industry reports, and publications from trusted sources in the industry. Updated Nov 29, 2021 2021 Trends and Insights Awin Report 2021
This article is a recap of “Growth Decoded” — a show that investigates the relationship between the customer experience and business growth — one topic at a time. Register here and conquer the customer experience! What is ‘lead generation’ ? Lead generation is the process of creating or building consumer interest for your product or
Meta’s troubled cryptocurrency project has been dealt yet another blow, with top executive David Marcus, formerly of PayPal, announcing that he will be leaving the company at the end of the year. As reported by Bloomberg, Marcus is leaving Meta to pursue entrepreneurial opportunities, and explore other passions outside the organization: As per Marcus: “While
The pandemic has accelerated many trends, new and old, but change has remained one of the few constants throughout the entire period. A recent trend known as ‘The Great Resignation’ has given the average worker newfound market leverage as companies figure out how to navigate an evolving labor shortage. The uncertainty around labor has caused
Building on Pinterest’s Buyable Pins and visual search “Pinterest developed new experimental technology that, for the first time ever, is capable of seeing the world the way you do. Now there’s a way to discover ideas without having to find the right words to describe them first. Pinterest Lens is a new way to see things in
Here is a photo from the New York City Google office of a curling or shuffleboard table. The photo was uploaded last week but I am not sure if it is new. Looks like a nice piece to have in that office. This was shared on Instagram. This post is part of our daily Search
Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics
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Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from the messaging platform Podium, SMS (or text messaging) is the only marketing channel with a 97% open rate. Use it this holiday season (or any
It’s true that generating backlinks can seem complex, but they remain one of the more effective SEO strategies. We’ll share 8 link-building strategies you can use to improve your website’s ranking. What are Backlinks? Your website earns a backlink when an external website links back to it. These backlinks should point to a specific page
August 22, 2019 | Posted by Mordy Oberstein Keyword research is a uniquely dynamic way to perform brand analysis and in the first installment of this blog series, you saw exactly how brands and content creators can take advantage of keyword research. In this second and final chapter in the keyword research for
In this article, I’m sharing the Easiest WordPress Themes around. Let me guess… You found a theme, had a look at the demo, and loved it! You installed and activated the theme with excitement. Only to realize your site looks nothing like the demo, and you’ve tried everything to get it to match. After spending
TikTok’s algorithm gives just about anyone a chance to go viral. We’ve seen regular become overnight sensations, all thanks to this algorithm and the app’s format. That’s why more and more marketers have been incorporating it into their digital marketing strategies. TikTok provides marketing opportunities to brands and businesses of all kinds. It’s used by
Part 1 of our series on Mobile Marketing Strategies for Fintech Brands Never have more people in more countries relied on finance apps to manage their lives and plan their futures. The increase in consumer dependency on fintech and insurtech apps for assistance and advice at every step of the journey opens opportunities for a
Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience,
LinkedIn’s beefing up its ‘Creator Mode’ features with the addition of LinkedIn Live access for those with Creator Mode turned on, as well as a new newsletter option for creators to help maintain connection with their audience. First off, on LinkedIn Live – initially only available to Members and Pages with more than 150 followers
4 Key Cybersecurity Threats for 2022 by Adam | November 30, 2021 In 2021, cybercriminals once again used the pandemic against organizations and individual users. We are all spending more time online, creating plenty of opportunities for hackers to get their hands on our personal information, login credentials, and valuable data. What can we expect
Islands cofounders Nikhil Srinivasan (left) and CEO Tiffany Zhong (right) are hoping to provide tools for more creators and collectors to jump into NFTs. Islands After years spent trying to “bridge generations” by guiding brands and investors to better understand Gen Z, Islands CEO Tiffany Zhong is now trying to do the same for different
Hashtags on Instagram? Use them or bag it? That’s the question that Instagrammers face each time they post a photo on Instagram. Maybe you want to use hashtags on Instagram but you’re not sure why or how to use them? This article will help with those questions and give you a solid plan to move forward
Tons of people are seeing the expandable snippet carousel in Google’s desktop search results. We first reported on this test back in August 2021 but now it seems like Google is rolling out this interface. I personally do not see it but tons are. Here is what it looks like with tabs in the snippet
YouTube Search Insights is an experimental feature that shows creators search data such as the queries that led viewers to their videos or query data across YouTube’s entire audience. It can also identify content gaps (when viewers can’t find the exact content they’re looking for). Search Insights was announced on YouTube’s Creator Insider channel on
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent. Previously, Twitter’s policy covered the sharing of private information such as phone numbers, addresses, and IDs. In response to a growing concern over the misuse of photos and videos that aren’t available elsewhere on
August 22, 2019 | Posted by Mordy Oberstein The SEO community has been abuzz with discussion about Keyword Planner’s recent data restrictions that have deep implications for SEOs and digital marketers. Due to the significance of the data limitations Google has rolled out, I thought it pertinent to update you as to the
No matter what business you’re in, an email list can be your most valuable asset. But how much is an email list worth? It’s an asset just like a brick-and-mortar store has physical assets (such as a building and inventory), so it’s vital that you have at least a ballpark idea of what your email list
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