Readers of the Buffer blog are divided into three buckets, all with varying degrees of knowledge regarding social media and online content creation:
- ambitious individuals
- small business owners
Ambitious individuals are anyone looking to use social media to advance a personal or professional goal, usually for career purposes. We also put content creators within this category.
Small business owners in this context includes anyone growing a business, with major oversight into their marketing operations. They are usually more involved in social media because they can’t afford to hire anyone to handle it.
Marketers include anyone working within the marketing indsutry, who uses Buffer for their clients or the company they work for. This is the audience we tend to focus least on out of the three.
These people are not marketing novices. They don’t need to be handheld through the process of setting up an Instagram account or filming a TikTok video. However, they may not always be aware of deeper trends within the industry that marketers are naturally privy to.
We want to create straightforward, contextual articles to act as resources for these different categories to succeed in growing their social media.