What Is How-to Content and Why It’s Valuable From an SEO Perspective — Boris Wartenberg // Searchmetrics


Episode Overview:

This week on Voices of Search, Boris Wartenberg, SEO specialist at Searchmetrics, and Ben have a chat about the subtleties of crafting how-to content. With how-to queries amongst the leading Google searches, how can you pique your audience’s curiosity and address their learning needs? Boris explains what how-to content is and why it matters in SEO.

Want to learn how to conduct keyword research in Searchmetrics? Take an inside look and make the most out of the Suite by reading our blogpost!

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