marketing content

A big part of running a successful affiliate program is providing your partners with promotional materials. However, today’s savvy consumers are naturally suspicious of professional marketing and advertising.  This is where user-generated content (UGC) comes in. If a third party speaks highly about your products, it’s great for your business, and can be invaluable for
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Creating an effective customer journey is a key component of a successful business. Combining this concept with your affiliate partnerships can help move potential customers closer to conversion. However, a drawback of the affiliate marketing model is that your messaging can be a bit muddled when it’s communicated by someone else. One solution to this
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