Smarter metrics, better content – Nielsen

Content distribution is a maze that’s only getting bigger. There are more options for audiences to sift through, more competition to edge out, and more risk if it all goes sideways.

Networks, studios, and distributors need analytics to tap into what audiences want today and predict what they’re likely to want tomorrow. 

We examine what those analytics are and how to use them to cut through the noise, better understand your audience, determine the success of what you’ve already released and predict how projects in the pipeline will perform.