Brand campaigns are an easy way to drive more conversions at a low cost and increase sales. Let’s break down 6 tips!
Tip #1 – Your competitors can advertise on your brand name! Brand ads put you on top so they don’t steal clicks and customers from you. Additionally, this helps drive up their cost since they have to compete with you directly.
Tip #2 – You can control your copy/message and include ad and link extensions. This means you are in charge of the first thing people see about your business.
Tip #3 – You take up more valuable real estate at the top of the page. The more real estate you have, the more likely you’ll earn a consumer’s attention.
Tip #4 – They are cheap! The cost on clicks for a brand campaign is much lower than normal ads. When you look at the cost per conversion from these ads, it often crushes the performance of all other channels. No reason not to do it.
Tip #5 – They perform better than organic listings – According to Search Engine Land there are studies showing that paid ads convert better than organic listings. The conversion rates can be up to 4 times higher than organic! Besides that, when you have a paid ad above your organic listing it increases organic clicks by 32% because it builds trust/confidence.
Tip #6 – Capture more high-quality leads that are ready to buy. People who are searching for your branded terms are already aware of your brand and ready to take the next step. Such as people that have heard about you from a friend, researched you previously, are a return customer, seen you on social media and liked what they saw, etc… If you’re not there when they search for you you’ve just given them a reason to work with your competition!
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#brandcampaign #branding #smallbusinessmarketing
Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® – voted one of the Nation’s Best Places to Work by Glassdoor in 2016 & 2017!
Marketing 360® Website: https://www.marketing360.com/
Madwire® Website: https://www.madwire.com/