Videos

Sales Enablement: Why You Need Sales Enablement

Get certified in Sales Enablement for free in HubSpot Academy: https://bit.ly/2Wbohpo

The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers, as well as sales leaders, can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam.

Completing this course will help you:
1. Align your marketing and sales teams around business-level goals
2. Define your target customer using buyer personas and Jobs to Be Done
3. Implement marketing processes that will provide your sales team with a steady flow of qualified leads