# Marketing News Hubb


## Posts

- [How AI Is Reshaping Performance Marketing in 2026](https://marketingnewshubb.com/2026/01/20/how-ai-is-reshaping-performance-marketing-in-2026/): Introduction: From Optimization Tool to Strategic Engine Performance marketing is undergoing a fundamental transformation. What began as rule-based automation and basic audience targeting has evolved into something far more powerful. In 2026, artificial intelligence is no longer just assisting marketers; it is actively shaping how campaigns are planned, executed, measured, and refined. As consumer behavior fragments across platforms and privacy rules limit traditional data access, AI has emerged as the connective tissue holding performance marketing together. Brands that understand this shift are moving faster, acting smarter, and connecting more meaningfully with their audiences. 1. AI-Driven Campaign Planning Replaces Manual Guesswork […]
- [How Brands Are Rebuilding Trust in a Post-Cookie Marketing World](https://marketingnewshubb.com/2026/01/12/how-brands-are-rebuilding-trust-in-a-post-cookie-marketing-world/): The Trust Reset Has Begun The gradual disappearance of third-party cookies marks more than a technical shift in digital marketing; it signals a fundamental reset in the relationship between brands and consumers. For years, hyper-targeted advertising operated largely behind the scenes, often without clear user understanding or consent. Today, heightened privacy awareness, regulatory pressure, and platform changes are forcing brands to confront a central question: How do you build meaningful customer relationships without invasive tracking? In this post-cookie era, trust is no longer a “soft” brand value. It is fast becoming a competitive advantage. Brands that succeed will be those […]
- [Marketing Trends That Will Define 2026](https://marketingnewshubb.com/2026/01/06/marketing-trends-that-will-define-2026/): From Attention to Trust Marketing is entering a defining phase. After years of chasing reach, clicks, and algorithms, 2026 is shaping up to be the year brands refocus on something more fundamental: earning trust in a noisy digital world. Shifting consumer behavior, rapid advances in artificial intelligence, privacy-first regulation, and cultural fatigue with generic messaging are forcing marketers to rethink not just how they reach audiences but why people should care at all. The trends emerging now point toward a more intentional, human-centered era of digital marketing. Here are the key marketing trends that will define 2026. 1. AI Moves […]
- [How AI Is Transforming B2B Marketing in 2026: Strategies That Are Working](https://marketingnewshubb.com/2025/12/24/how-ai-is-transforming-b2b-marketing-in-2026-strategies-that-are-working/): In today’s crowded marketplace, generic marketing no longer cuts it. Consumers expect experiences that feel tailor-made, relevant and responsive as if each brand “knows” them personally. That shift has sparked a revolution in marketing: personalization powered by artificial intelligence (AI). Across industries from coffee shops to streaming platforms to beauty retailers brands are leveraging AI to deepen customer connections, anticipate needs and craft one-to-one interactions at scale. In 2025, this trend isn’t a novelty anymore it’s becoming a defining expectation in B2C engagement. 1. Personalization Goes Beyond “Hello [Name]” Traditional personalization once meant adding a customer’s name to an email […]
- [The Personalization Revolution: How B2C Brands Are Using AI to Connect with Customers](https://marketingnewshubb.com/2025/12/24/the-personalization-revolution-how-b2c-brands-are-using-ai-to-connect-with-customers/): Walk into a café where the barista remembers your usual order, your favorite seat, and even suggests a new drink based on the weather. That feeling being seen and understood is what today’s consumers increasingly expect from brands. In the digital world, artificial intelligence is becoming that barista. Across B2C industries, AI-driven personalization is reshaping how brands communicate, engage, and build emotional connections with customers at scale. This shift isn’t about flashy technology it’s about relevance, trust, and experience. From Mass Messaging to Meaningful Moments For years, B2C marketing relied on broad segmentation: age, location, interests. While effective in the […]
- [Building Out Rebate Incentive Programs to Reward Your Trading Partners](https://marketingnewshubb.com/2024/08/14/building-out-rebate-incentive-programs-to-reward-your-trading-partners/): [ad_1] Modern commerce has become increasingly interconnected and more dependent on strong trading relationships of mutual benefit. Developing these robust and advantageous relationships with trading partners is paramount, but without the right tools at your disposal, can pose a significant challenge.   Custom-made and tailor-fit rebates and incentive programs can be powerful tools for building these critical relationships. When you customize your rebate programs, you leave behind the inefficient one-size-fits-all approach to ensure that your programs are not only effective but also tailored to the unique needs and goals of your trading partners, creating a win-win scenario for businesses on […]
- [Looking Back On A Year of Generative AI and ChatGPT](https://marketingnewshubb.com/2024/08/12/looking-back-on-a-year-of-generative-ai-and-chatgpt/): [ad_1] A year after the release of ChatGPT — and the months of hype it has fomented — it’s clear that generative AI (genAI) will become the fulcrum of future business growth. It is proving to be a crucially useful technology that will get ubiquitously embedded in applications, especially when combined with adjacent capabilities such as search, analytics, and machine learning. In the same way that we no longer make a distinction between going online and offline, so, too, will we begin to take genAI for granted as it becomes truly pervasive. Let’s look back on where we started, where […]
- [How to Post on Instagram from a PC or Mac (2 Ways)](https://marketingnewshubb.com/2024/08/11/how-to-post-on-instagram-from-a-pc-or-mac-2-ways/): [ad_1] Can you post on Instagram from your PC or Mac?
- [Insurers Seek Stability While Facing Uncertainty](https://marketingnewshubb.com/2024/08/10/insurers-seek-stability-while-facing-uncertainty/): [ad_1] As 2022 closed, insurers around the world faced a foreboding outlook for 2023. Big catastrophe losses, a war in Europe, and stubborn inflation spurred insurers to take key actions to ensure profitability, including increasing premiums and cutting expenses. In the midst of these pressures came a blockbuster technology innovation, ChatGPT, that promises to revolutionize business — and create formidable risks. And now, insurers will be awaiting the impacts on risk and rates from a surprise war in the Middle East. So what’s ahead for 2024? Insurers will return to greater profitability, even if their hoped-for stability is slower in […]
- [9 Best LinkedIn Tools to Help You Profit From Your Profile](https://marketingnewshubb.com/2024/08/09/9-best-linkedin-tools-to-help-you-profit-from-your-profile/): [ad_1] Want to get better marketing results from LinkedIn?
- [Nominate Your Organization For Forrester’s Security & Risk Enterprise Leadership Award](https://marketingnewshubb.com/2024/08/06/nominate-your-organization-for-forresters-security-risk-enterprise-leadership-award/): [ad_1] In June, Forrester announced our inaugural Security & Risk Enterprise Leadership Award. Today, we’re extending the deadline for submissions to September 12 to give applicants time to finish their much-needed summer vacations and complete the application process. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions. In days past, these functions were known for being obstructionist cost and compliance centers that were largely disconnected from the core business. This award recognizes those who turned these into business functions that drive trusted relationships with customers, […]
- [Yelp's 12% rise in ad revenue drives record-breaking profit](https://marketingnewshubb.com/2024/08/06/yelps-12-rise-in-ad-revenue-drives-record-breaking-profit/): [ad_1] Yelp has reported record-breaking profits driven by a sharp rise in ad revenue in the third quarter of 2023. The company’s total net revenue increased 12% year-on-year to $345 million, comprising of: $330 million in advertising revenue. $3 million in transactions revenue. $12 million in other revenue. The Q3 earnings marked a 12% rise in ad revenue, along with a 9% increase in ad clicks year-on-year.. Why we care. Advertisers are increasingly placing their trust in Yelp, and the platform’s rising number of ad clicks indicates a positive return on investment. This success is likely to pique the interest of […]
- [How AI Is Transforming The Sales Game](https://marketingnewshubb.com/2024/08/05/how-ai-is-transforming-the-sales-game/): [ad_1] Staying ahead of the game is crucial for sales professionals. Competition is fierce, and the business landscape is evolving. Luckily, there’s a tool proving to be of big help – AI (short for “Artificial Intelligence”). According to The State of AI in Sales*, 52% of sales professionals say AI tools are important in their role. Imagine having a super-smart computer at your fingertips that can learn, identify patterns, and think on its own. It’s like having a personal assistant who understands your preferences and can make helpful suggestions to help you crush your goals. Some people are concerned about […]
- [Blueink: Optimize Your Sales Journey with eSignatures](https://marketingnewshubb.com/2024/08/03/blueink-optimize-your-sales-journey-with-esignatures/): [ad_1] Buying journeys can be prolonged, especially with large companies and a challenging economy. When you finally get the prospect to yes, the deal must be closed quickly. Passing documents back and forth for verification, versions, and signatures is a nightmare. No one seems to have the correct version or can’t find the attachment in their inbox. Getting that signature can be frustrating… and that’s a terrible way to start a relationship with a new client. Imagine a solution that expedites your buyers’ journey and enhances the closing process, resulting in elevated customer satisfaction. Welcome to Blueink – your eSignature […]
- [How to Use LinkedIn for Business: 13 Powerful Tips](https://marketingnewshubb.com/2024/08/02/how-to-use-linkedin-for-business-13-powerful-tips/): [ad_1] Are you getting the most out of your LinkedIn profile? Or do you wish you could get more engagement and push more people to your business?
- [Improve Your Customer Success-Customer Marketing Partnership](https://marketingnewshubb.com/2024/07/28/improve-your-customer-success-customer-marketing-partnership/): [ad_1] During my freshman year of college, I took a required seminar on Western civilization. Having only attended public school with traditional instruction formats, I was confused and then deeply concerned by sitting around a table with 12 classmates and the professor, discussing the classic books assigned. The whole experience was so foreign because, to me, my role and the professor’s role were ill-defined. I’m thinking “Hey, shouldn’t YOU be telling me what Socrates meant?” That experience makes me more than a bit empathetic to customer success (CS) and customer marketing teams that often suffer under poorly defined roles. Ambiguity […]
- [Combining Pricing and Rebates to Improve Outcomes](https://marketingnewshubb.com/2024/07/28/combining-pricing-and-rebates-to-improve-outcomes/): [ad_1] When considering methods to enhance your business’s profitability, the most influential factor to consider is pricing. When referring to price, we’re specifically addressing the overall price that encompasses list pricing, on-invoice discounts and off-invoice discounts in the form of rebates. In the current business landscape, marked by rising costs, supply chain instability and heightened examination of discount allocation, a crucial question emerges: Are the promised discounts truly materializing?   To address this query, we will delve into the realm of coordinated pricing and rebates strategies. Although pricing and rebate programs can feel detached, true outcomes can be had from […]
- [Three Steps To Connecting Buyer Needs To Ideal Offerings](https://marketingnewshubb.com/2024/07/27/three-steps-to-connecting-buyer-needs-to-ideal-offerings/): [ad_1] This is the second of a three-part series on go-to-market strategy. If you missed the key steps needed to make decisions at the first market strategy layer, you can read the blog post here. A one-size-fits-all go-to-market strategy is nonexistent. But B2B organizations do need a methodology in place to support the creation of an audience-focused go-to-market strategy. The Forrester Go-To-Market Architecture is a comprehensive decision-making framework for evaluating different go-to-market options and choosing what is most viable for your organization. Delivering desired results requires a cascading set of decisions across three strategic layers: market, buyer, and engagement. The […]
- [Steps on How to Write an Effective InMail on LinkedIn](https://marketingnewshubb.com/2024/07/26/steps-on-how-to-write-an-effective-inmail-on-linkedin/): [ad_1] When it comes to professional networking, LinkedIn has become the go-to platform for connecting with potential clients, partners, and peers in your industry, and job opportunities. But, you see, sending regular connection requests is easy-peasy.  What’s tricky is creating an effective LinkedIn InMail that really grabs someone’s attention.  You may be wondering, why you should reach out to people using InMail when there’s regular mail that exists. Well, let me tell you this, LinkedIn InMail is a fantastic tool that gets a response from 10-25% of prospects – that’s three times more than regular emails with the same message. […]
- [4 Ways to Create Meaningful CPG Products](https://marketingnewshubb.com/2024/07/26/4-ways-to-create-meaningful-cpg-products/): [ad_1] Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some tried and true methods of product development processes are no longer as sound as they once were. Instead, agile marketing approaches are filling in many critical gaps, leading to successful product launches. Agile marketing refers to an integrated, cross-functional approach where teams can go back and forth throughout the process of developing a strategy or product based on the feedback they receive from consumers. Brands that deliver the most […]
- [Google Ads testing new overview dashboard for advertisers](https://marketingnewshubb.com/2024/07/25/google-ads-testing-new-overview-dashboard-for-advertisers/): [ad_1] Google is currently testing a new overview dashboard within the Google Ads console. This new dashboard looks similar to the existing one but it gives you the ability to customize what data you see in the dashboard and also let’s you scroll through more data in a carousel format. More details. Anthony Higman spotted this change and posted some screenshots of this. He said on X “it lets select ALL the metrics and then click through on the right to see other things in the overview slide.” He added, “Also looks like they are working on you being able […]
- [How to Leverage Prospecting for Healthcare Lead Generation](https://marketingnewshubb.com/2024/07/23/how-to-leverage-prospecting-for-healthcare-lead-generation/): [ad_1] Finding the right leads is one of the most important challenges a healthcare provider is facing, especially when trying to boost sales and expand a business. It’s concerning, though, because a lot of leads eventually fail because of a lack of trust. Because of this, having an effective approach to prospecting for healthcare sales leads is important. However… Prospecting may sound like easy, but tell you what? Prospecting is a real challenge and has a complicated process that only a few sales teams can fully understand. In fact, according to Hubspot, 40% of salespeople say that prospecting is the […]
- [Enable ranks No. 53 on Inc. 5000 Regionals 2022 Pacific List](https://marketingnewshubb.com/2024/07/12/enable-ranks-no-53-on-inc-5000-regionals-2022-pacific-list/): [ad_1] We are pleased to announce that Enable has been ranked No.53 on the Inc. Regionals Pacific list of the fastest-growing private companies in America, based on a two-year revenue growth rate of 268%.  The Pacific list is the most prestigious ranking of the fastest-growing private companies based in Alaska, Hawaii, California, Oregon, and Washington. This is the third annual Inc. 5000 Regionals which represents a unique look at the most successful private companies within the Pacific region economy generating sustainable growth and jobs. Between 2018 and 2020, all of the 150 private companies listed had an average growth rate […]
- [My Favorite Reason to Bring UC and CC Together](https://marketingnewshubb.com/2024/07/08/my-favorite-reason-to-bring-uc-and-cc-together/): [ad_1] Over the past few months, I’ve had the pleasure of working with Will McKeon-White on a report that looks at the benefits and challenges related to bringing Unified Communications (UC) and Contact Center (CC) solutions together. The result of this work is our new report: Come Together: Combining UCaaS And CCaaS Unlocks New Customer Value.  My favorite thing we uncovered in our research is a use case where brands use the shared UC and CC infrastructure to blur the lines between remote offices and a centralized contact center, resulting in better customer experiences and more efficient customer service. Here […]
- [WordPress Mobile Theme](https://marketingnewshubb.com/2024/07/06/wordpress-mobile-theme/): [ad_1] A few folks have commented on how good the blog looks on a mobile device. We’re currently receiving about 5% of our visitors via mobile device… 2% on iPhone alone. It’s important to provide a different user experience by device… whether it’s utilizing Onswipe for a unique iPad experience – or using WPtouch Pro for a mobile WordPress experience on iPhone, Droid or other devices. Note: WPtouch Pro also supports iPad… it’s just not as unique as Onswipe. How important is a mobile interface you might ask? According to our Analytics, mobile and tablet visits are up 22.1% month […]
- [Mastering Email Automation: A Comprehensive Guide to Boosting Conversion Rates and Streamlining Marketing Efforts with AI](https://marketingnewshubb.com/2024/07/05/mastering-email-automation-a-comprehensive-guide-to-boosting-conversion-rates-and-streamlining-marketing-efforts-with-ai/): Unveiling the Prowess of Email Automation: A Game Changer for Business Marketing Today’s digitally connected business environment demands optimal use of time and resources. As marketers, it’s imperative we find ways to streamline our processes and maximize our conversion rates. One solution that ticks both boxes is email automation. Using tools powered by Artificial Intelligence (AI), we can now ensure that our email marketing strategies are effective, efficient, and effortlessly executed. The Power of Email Automation: Why It Matters Email automation helps businesses automate their email communication with customers and prospects. By simplifying repetitive tasks and freeing up valuable time, […]
- [10 Types of Email Workflows Your Business Can Use](https://marketingnewshubb.com/2024/07/03/10-types-of-email-workflows-your-business-can-use/): [ad_1] What’s the best way to add personalization to your email marketing strategy?  Using automated email workflows.  Email workflows run in the background – sending the right messages to the right people at the right time. Once you set these up, you can focus on other business areas – knowing that your email marketing is doing everything it can.  Let’s explore how automated email workflows work and exactly what types of email workflows you can apply to your business. In this article: What are Automated Email Workflows? Why Automated Email Workflows are so beneficial? 10 Examples of Automated Email Workflows Your […]
- [Announcing our Series A funding round](https://marketingnewshubb.com/2024/07/03/announcing-our-series-a-funding-round/): [ad_1] Announcing our Series A funding round We’re excited to announce that we’ve secured $17m in Series A funding led by Menlo Ventures with participation from Sierra Ventures, in our first ever equity raise. We’re also delighted to welcome Menlo partner Steve Sloane who joins our board of directors. Over the past two years, Enable customers have set up thousands of B2B rebate deals on over $30bn of sales and purchases, and have invited more than 2000 of their trading partners to our platform to review and collaborate on those deals. Customers include distributors, buying groups and retailers from across […]
- [This Halloween, Don’t Get Spooked By In-Game Mobile Ads](https://marketingnewshubb.com/2024/07/02/this-halloween-dont-get-spooked-by-in-game-mobile-ads/): [ad_1] Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month. Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, the Swedish maker of “Angry Birds” for $776M. Now the pressure is on Sony’s gaming unit to pursue a similar vertical acquisition of a studio. Take-Two, the owner of Zynga, currently leads the speculative race. And with Google updating its publisher policy on in-app […]
- [How to Create the Perfect LinkedIn Business Profile](https://marketingnewshubb.com/2024/07/02/how-to-create-the-perfect-linkedin-business-profile/): [ad_1] You’re on LinkedIn, but you aren’t getting the attention you want out of the platform.
- [US Financial Services Firms: Earn More Customer Trust](https://marketingnewshubb.com/2024/07/02/us-financial-services-firms-earn-more-customer-trust/): [ad_1] US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that was small. Only one of the 16 banks we ranked earned what we consider a strong level of trust. Trust In US Banks Increased Modestly Year-Over-Year, Despite The Banking Crisis Customer trust in US banks saw a modest (but statistically significant) 0.7 percentage-point year-over-year […]
- [The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage](https://marketingnewshubb.com/2024/06/29/the-era-of-intelligent-marketing-embracing-ai-and-hyper-personalization-for-competitive-advantage/): [ad_1] In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences, while a staggering 76% are annoyed when they are handed generic content. McKinsey and Company Having said that, intelligent marketing is not just a nice-to-have but a necessity for modern pharmaceutical businesses. When implemented effectively, it enables companies to […]
- [The Ultimate Guide for Beginners](https://marketingnewshubb.com/2024/06/25/the-ultimate-guide-for-beginners/): [ad_1] If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square.
- [Don’t Blow Off The Disgruntled Employee](https://marketingnewshubb.com/2024/06/25/dont-blow-off-the-disgruntled-employee/): [ad_1] “If You See Something, Say Something®” is the tagline for a national campaign, but it has also become an unofficial motto for values-driven employees dedicated to facilitating an ethical culture at their organizations who are unafraid to blow the whistle on corporate actions that go against it. Whistleblowers in the past took down giants (Enron, WorldCom), forced transparency (Abbott Laboratories’ baby formula fiasco), and led to positive policy change (the FAA post-Boeing). Today, whistleblowers take on their organization’s commitment (or lack thereof) to security, privacy, and ethics. They don’t seek anonymity as often and are not afraid to go […]
- [How to Use Pinterest for Business: Easy Beginner’s Guide](https://marketingnewshubb.com/2024/06/25/how-to-use-pinterest-for-business-easy-beginners-guide/): [ad_1] Want to learn how to use Pinterest for business? This post shows you how to set up a Pinterest account for your business and start posting engaging pins! So what are the FACTS about using Pinterest for business? Here are a few: With numbers like these, it’s easy to see why Pinterest is a HUGE opportunity for business. It’s growing like crazy and the engagement rates are off the chart! In this article, I’ll show you how to harness these fantastic benefits to promote your business on Pinterest. (Want to get a head start with your competition on Pinterest? […]
- [Halloween B2B Lead Generation Strategies](https://marketingnewshubb.com/2024/06/23/halloween-b2b-lead-generation-strategies/): [ad_1] When it comes to B2B lead generation, staying ahead and catching opportunities is vital. One valuable opportunity is seasonal marketing, and as Halloween approaches, let’s talk about how you can make the most of this trend for your B2B lead generation.  Seasonal marketing is like adding a dash of flavor to your favorite latte, bringing creativity and freshness to your sales funnel. In this guide, we’ll discuss the seasonal marketing trends and explore how you can infuse Halloween spirit into your B2B lead generation strategies. What is Seasonal Marketing for B2B Business? Seasonal marketing involves the promotion of products […]
- [A Stoic Perspective Cuts Through The Static](https://marketingnewshubb.com/2024/06/23/a-stoic-perspective-cuts-through-the-static/): [ad_1] Tech buyers, if you sell to other businesses through an e-commerce channel, your vendors have heard you loud and clear: You’re pursuing pragmatic growth opportunities in today’s unprecedented economic climate. The Big Picture Is Stoic Pragmatism Asset-light growth from helping existing customers do better — that’s what marketplaces do. That’s the main trend that unifies B2B businesses with e-commerce channels, which Forrester forecasts to be on a path to transacting $3 trillion of US B2B e-commerce by 2027. Here’s the catch: Being pragmatic means something different in each business. Your job isn’t straightforward. Your customers all have nuances to […]
- [11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]](https://marketingnewshubb.com/2024/06/22/11-website-page-load-time-statistics-how-to-increase-conversion-rate/): [ad_1] Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy tips to improve your performance. Table of Contents What is website load time? Website load time — or page load time — refers to how long it takes for a website, or web page, to fully load and appear ‘on-screen’ when a user requests […]
- [No evidence Google harmed competitors by limiting search visibility](https://marketingnewshubb.com/2024/06/20/no-evidence-google-harmed-competitors-by-limiting-search-visibility/): [ad_1] The U.S. District Court for the District of Columbia failed to find evidence that Google harmed rivals by limiting their search visibility. While Google was cleared in this aspect of a DOJ antitrust lawsuit that began in 2020, Google will still be in court starting Sept. 12. Google will defend claims relating to its Search Ads 360 product, as well as deals the company has struck to ensure it is the default search engine on mobile devices and browsers. Why we care. It will be worth watching to see whether Google is found guilty of stifling competition in ad […]
- [Increase Market Value by Building Brand Attachment, Not Loyalty](https://marketingnewshubb.com/2024/06/18/increase-market-value-by-building-brand-attachment-not-loyalty/): [ad_1] In our current world of exponential brand choices, it is increasingly important to have a “sticky” customer base who keeps coming back for more. Not only will this increase your revenue and profitability, but it’ll also make your brand more reputable and save you on marketing costs. So, how do you do it? Well, it starts off with forgetting about creating brand loyalty and instead focusing on building “brand attachment”. From a behavioral psychology perspective, there is a big difference between the two ideas, and it’s crucial to understand the distinction. While brand loyalty is great, it generally only […]
- [Google accused of quietly placing ads on compromising sites](https://marketingnewshubb.com/2024/06/17/google-accused-of-quietly-placing-ads-on-compromising-sites/): [ad_1] Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Google denies the accusation, saying Adalytics, publisher of the report, has a track record of publishing inaccurate reports that misrepresent Google’s products and make exaggerated claims, according to Dan Taylor, Vice President, Global Ads at Google. Why we care. Compromising ad placement can harm brand reputation and reduce ad effectiveness. Advertisers need accurate and transparent data on ad placement. If true, Google has put advertiser brand reputation at risk and potentially wasted ad spend. Scores of media buyers, under the […]
- [How We’re Reorganizing 216 Articles in Our Help Center](https://marketingnewshubb.com/2024/06/14/how-were-reorganizing-216-articles-in-our-help-center/): [ad_1] Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that.Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though. There’s just too much, and the content has started to become less and less reflective of Buffer: the product it is meant to support. There are four of us on the team working on the Help Center, which is part of our […]
- [Everything You Need to Know About Inventory Rebate Accounting](https://marketingnewshubb.com/2024/06/14/everything-you-need-to-know-about-inventory-rebate-accounting/): [ad_1] For many individuals managing rebates, inventory often takes a back seat, particularly for those individuals or organizations engaged in purchasing and earning rebates from suppliers. However, were here to tell you it’s crucial to accurately assess the value of your inventory so you can record true rebate values within your financial statements. This can be a somewhat challenging aspect for many organizations and their accounting teams to navigate, but the good news is there are solutions available and after reading this blog you’ll know everything there is to know about Inventory Rebate Accounting. What is Inventory Rebate Accounting? Inventory […]
- [How To Design, Develop, And Publish Your IOS App In 2023](https://marketingnewshubb.com/2024/06/13/how-to-design-develop-and-publish-your-ios-app-in-2023/): [ad_1] Companies invest in iOS app development for a variety of reasons, primarily driven by the significant advantages and opportunities that the iOS platform offers: Large and Affluent User Base: iOS has a vast and financially stable user base, including users who are more willing to spend on apps and in-app purchases. This demographic can be highly lucrative for businesses. Quality and Consistency: Apple’s strict guidelines for app quality and user experience result in a reputation for high-quality apps. Companies invest in iOS development to align their brand with Apple’s standards. Revenue Potential: The App Store generates substantial revenue, making […]
- [ApexChat: Respond To Your Webchat 24/7 With Knowledgable Chat Agents](https://marketingnewshubb.com/2024/06/13/apexchat-respond-to-your-webchat-24-7-with-knowledgable-chat-agents/): [ad_1] A few clients of ours were pretty happy with the chat they’d integrated into their sites… until we revealed some terrible news. When we analyzed the chat leads, we found that the leads that had direct contact with a representative typically closed after scheduling an appointment with the client. The Problem With Web Chat The clients only responded to chat directly during their office hours. Any chat outside working hours requires an email or phone number. This was a huge issue. Most of their calls came outside of business hours in the evenings and on weekends. Those leads were […]
- [Amazon Sponsored Product ads rolled out to Pinterest & Buzzfeed](https://marketingnewshubb.com/2024/06/10/amazon-sponsored-product-ads-rolled-out-to-pinterest-buzzfeed/): [ad_1] Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year collaboration with Pinterest to become its first ever third-party advertising partner back in April. Why we care. Expanding the reach of Amazon Sponsored Product ads means marketers can potentially achieve higher conversion rates and increased return on ad spend, positioning their brands for success […]
- [Best Social Media Post Planner for 2023: 8 Top Tools Compared](https://marketingnewshubb.com/2024/06/10/best-social-media-post-planner-for-2023-8-top-tools-compared/): [ad_1]
- [Using the Right Tool for Your Rebate Program](https://marketingnewshubb.com/2024/06/09/using-the-right-tool-for-your-rebate-program/): [ad_1] Rebate programs are powerful incentives for businesses to improve sales, drive behaviours, build relationships with trading partners and boost revenue growth. However, managing rebate programs can be a complex and time-consuming task.   To streamline the process and maximize the benefits of rebate programs, it’s crucial to use the right tools. In this blog post, we’ll explore the pros and cons of three common options: spreadsheets, enterprise resource planning (ERPs) tools and rebate management platforms. Spreadsheets Using a spreadsheet for rebate management might appear convenient initially due to their accessibility and simplicity. However, this seemingly efficient solution can quickly […]
- [How to Promote a Blog (with strategies & examples from established bloggers)](https://marketingnewshubb.com/2024/06/08/how-to-promote-a-blog-with-strategies-examples-from-established-bloggers/): [ad_1] By Kaleigh Moore July 18, 2023 A lot goes into writing a valuable blog post. Hours of research. Drafting and drafting and re-drafting.  Editing, grammar checks, search engine optimization. The work piles up until the point you hit publish. Then, the worst sound in the world: Crickets.  No one’s reading your post.  What went wrong? It’s not that your blog isn’t valuable to your readers. It’s that if people can’t see that value, no amount of work is going to draw your audience. There are reportedly 600 million blogs worldwide. The moths-to-a-flame strategy doesn’t work when readers see nothing […]
- [Announcing The Forrester Wave™: Endpoint Security, Q4 2023](https://marketingnewshubb.com/2024/06/07/announcing-the-forrester-wave-endpoint-security-q4-2023/): [ad_1] Endpoint security is one of the most mature markets in cybersecurity. While many organizations are now looking to enhance their security operations with endpoint detection and response (EDR) or extended detection and response (XDR) solutions to allow for better threat and incident investigation, securing the endpoint starts with a strong endpoint protection platform, and that was the focus of this Forrester Wave™ evaluation. This year’s endpoint security Wave process (which included reference customer interviews, executive briefings, and endpoint security vendor demos) identified these key trends currently driving the endpoint security market: Increasing focus on prevention. Security analysts need to […]
- [GreenBook Future List Spotlight: Nathania Christy](https://marketingnewshubb.com/2024/06/05/greenbook-future-list-spotlight-nathania-christy/): [ad_1] Editor’s Note: The following interview features a GreenBook Future List honoree, Nathania Christy. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Check out Nathania on the Greenbook Podcast as she discuses the difference between fleeting fads and profitable business opportunities here! Introducing Nathania Christy of Quantum Consumer Solutions Nathania’s done 100+ trend keynotes & innovation workshops in 20+ cities & launched an online trend methodology course & initiatives to build a global trend community. She’s working on […]
- [How the YouTube Shorts Algorithm Works IN 2023](https://marketingnewshubb.com/2024/06/05/how-the-youtube-shorts-algorithm-works-in-2023/): [ad_1] YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t). So, YouTube has a big task keeping content engaging. Rene Ritchie, YouTube’s Creator Liasion, and Todd Sherman, Product Lead for YouTube Shorts, sat down to share how the YouTube Shorts algorithm works (spoiler alert, it’s not the same […]
- [IT Sustainability Service Providers, Q3 2023](https://marketingnewshubb.com/2024/06/02/it-sustainability-service-providers-q3-2023/): [ad_1] Photo by Abhinav Sunil Forrester’s state of IT sustainability 2023 survey and report highlighted the growing importance decarbonizing IT and the reducing the environmental impact of IT in various industries. In certain industries such as financial services, IT has an outsized contribution to overall corporate scope 1, scope 2 and scope 3 emissions. The demand for services to decarbonize IT is surging and these services are rapidly evolving. In Forrester’s inaugural landscape and Wave assessment of this market, we examined the key service providers enterprises should consider when looking for an external partner to help with IT sustainability efforts. […]
- [Is Your Bot Management Up To Date For This Holiday Season?](https://marketingnewshubb.com/2024/05/31/is-your-bot-management-up-to-date-for-this-holiday-season/): [ad_1] When’s the last time that you met with your bot management vendor? For the last few years, I have written about bots and bot management during the holiday season. I ask the above question because I’ve noticed a pattern that goes something like this: Organization realizes that it has a bot problem. Organization acquires bot management solution. Bot attacks decrease; organization is happy. Confident that it has solved the bot problem, the organization keeps the solution running but neglects to regularly tune it. Meanwhile, bot operators learn, improve, and update their bots. Slowly, bot traffic begins to increase again. […]
- [The Top 5 Marketing Challenges Expected Globally in 2024, And How to Overcome Them [Data + Expert Tips]](https://marketingnewshubb.com/2024/05/30/the-top-5-marketing-challenges-expected-globally-in-2024-and-how-to-overcome-them-data-expert-tips/): [ad_1] 2023 was a whirlwind.
- [The best Labor Day email examples to inspire your next great campaign](https://marketingnewshubb.com/2024/05/30/the-best-labor-day-email-examples-to-inspire-your-next-great-campaign/): [ad_1] By Sean Tinney August 10, 2023 Labor Day is just around the corner.  Even though people won’t be in the office, they’ll still be in their inbox: People check their email on holidays just as frequently as any other Monday.  So what better way to increase your sales than with a Labor Day email. To help you get those creative juices flowing we’ve compiled some of our favorite Labor Day email and subject line examples to give inspiration for creating your own campaigns this holiday. Let’s dive in and make this Labor Day weekend one to remember! Brit & […]
- [12 Higher Education Marketing Trends of 2023](https://marketingnewshubb.com/2024/05/27/12-higher-education-marketing-trends-of-2023/): [ad_1] Marketing trends come and go at a rapid speed, and higher education isn’t immune to these shifts.
- [How Lead Generation Companies Can Help Sales Leaders](https://marketingnewshubb.com/2024/05/24/how-lead-generation-companies-can-help-sales-leaders/): [ad_1] For Sales Director in the B2B (business to business) industry, we understand that your ultimate goal is to reach as many prospects as possible. However, 34% of sales professionals think that their biggest challenge, when it comes to lead generation, is prospecting and lead qualification.  With that, we can say that we understand your struggle to find those leads. Thus, having good products and services offered is important—giving your prospects what they need, and making your products or services something they can’t do without.  But what if I told you there’s a powerful friend you can team up with […]
- [21 Instagram Hacks to Grow Your Following FAST](https://marketingnewshubb.com/2024/05/23/21-instagram-hacks-to-grow-your-following-fast/): [ad_1] Want to learn the best Instagram hacks to grow your following? This article gives you the top 21 Instagram tricks and tips to grow business account FAST! — Every business is on Instagram, trying to get more customers. But HOW do you get more followers?
- [Harnessing AI for Better Demand Gen Insights](https://marketingnewshubb.com/2024/05/22/harnessing-ai-for-better-demand-gen-insights/): [ad_1] AI is nothing new — it’s been around for decades. But until very recently, AI tools have been cost-prohibitive, requiring a significant financial investment that’s beyond the reach of most businesses. Not anymore. AI is everywhere. It’s accessible, affordable, and already embedded in the tools that most companies use every day. Approximately 61% of marketers are using AI in their operations, according to a 2023 report from Influencer Marketing Hub.  For B2B marketers, the arrival of everyday AI couldn’t have come at a better time. Faced with economic uncertainty and ever-tightening budgets, marketers have been under constant pressure to […]
- [How to create SMART SEO goals (with examples)](https://marketingnewshubb.com/2024/05/22/how-to-create-smart-seo-goals-with-examples/): [ad_1] Like any endeavor, SEO works best with clearly defined and articulated goals.  If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission.  This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.  Why goals matter A goal provides you with a target to aim at.  Having a target […]
- [How today’s rebate strategists can overcome rebate complexity](https://marketingnewshubb.com/2024/05/20/how-todays-rebate-strategists-can-overcome-rebate-complexity/): [ad_1] Rebates can be incredibly complex. In this article, we share two examples of rebate complexity (SPA’s and geographical-specific rebates) and explain how the right rebate management software can help you manage rebate complexity so you can view rebates strategically, rather than tactically, and focus on more value-added tasks, rather than mere data entry. Why are rebates complex? In an ideal world, rebates would be simple. If you buy a certain volume of something, you’d receive a certain discount. But rebates have become increasingly complex over the years and certain environments make them even more complex. Let’s take a look […]
- [How Lead Generation Companies Can Help Sales Leaders](https://marketingnewshubb.com/2024/05/20/how-lead-generation-companies-can-help-sales-leaders-2/): [ad_1] For Sales Director in the B2B (business to business) industry, we understand that your ultimate goal is to reach as many prospects as possible. However, 34% of sales professionals think that their biggest challenge, when it comes to lead generation, is prospecting and lead qualification.  With that, we can say that we understand your struggle to find those leads. Thus, having good products and services offered is important—giving your prospects what they need, and making your products or services something they can’t do without.  But what if I told you there’s a powerful friend you can team up with […]
- [Power Up Your Content With A Plan On A Page](https://marketingnewshubb.com/2024/05/19/power-up-your-content-with-a-plan-on-a-page/): [ad_1] My 22-year-old daughter is in art school, which means that I often must clench my teeth to keep myself from asking, “So what’s your plan once you have this art degree?” She’s a great kid, and I know I shouldn’t nag, but it’s a fair question, given her disdain for repeatable tasks, such as is required in, er, WORK! She does have a vision for the future, but it’s more of a vagabond bucket list than a plan. It includes: living the van life while traveling middle America; attending Burning Man in the Nevada desert; and starting a woman-run […]
- [How to Become a LinkedIn Top Voice or Community Top Voice](https://marketingnewshubb.com/2024/05/19/how-to-become-a-linkedin-top-voice-or-community-top-voice/): [ad_1] Many social media platforms are rethinking the way they reward their top creators.  A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium, getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is). LinkedIn, however, has gone the other way. The networking platform is doubling down on skills, experience, and a bit […]
- [Callbox Announces its New COO: Rebecca Matias](https://marketingnewshubb.com/2024/05/18/callbox-announces-its-new-coo-rebecca-matias/): [ad_1] ENCINO, CA, November 21, 2023 – In a significant move affirming our commitment to leadership excellence and global market expansion, Callbox today announced the promotion of Rebecca Matias to the position of Chief Operating Officer. Matias, previously serving as the Vice President of Global Operations, has been a vital force in Callbox’s journey to its current standing in the industry. Related: Empowering Women in Marketing: Get to Know Rebecca Matias Rom Agustin, CEO-Founder of Callbox, shared his excitement about this new chapter: “Rebecca has been a driving force behind Callbox’s remarkable journey. Her innovative strategies and deep industry expertise […]
- [DemandScience's Dedication to CAN-SPAM Act Compliance](https://marketingnewshubb.com/2024/05/17/demandsciences-dedication-to-can-spam-act-compliance/): [ad_1] In 2003, the United States introduced the CAN-SPAM Act, a pivotal framework for regulating commercial electronic communication. With the significance of the act in mind, DemandScience’s dedication to CAN-SPAM Act compliance has been unwavering. This legislation distinctly defines commercial emails and underscores the importance of transparency in “any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” Notably, even B2B contacts fall within its scope, emphasizing that all forms of commercial outreach require stringent compliance. The Federal Trade Commission (FTC) shoulders the responsibility of enforcing this act. DemandScience’s […]
- [Black Friday Sales with AI-Powered B2B Marketing Strategies](https://marketingnewshubb.com/2024/05/17/black-friday-sales-with-ai-powered-b2b-marketing-strategies/): [ad_1] Black Friday and Cyber Monday, commonly known as ‘BFCM,’ are among the biggest shopping days and holidays of the year. I know, I know, some of you believe that Black Friday sales and Cyber Monday are for B2C companies only, not for B2B. However, it’s important to recognize that there are numerous Black Friday sales and Cyber Monday marketing concepts applicable to B2B companies as well. It’s a no-no for most B2B marketers. But for some, it’s profitable and fun! When you hear terms like B2B and B2C, your mind might often jump to distinctions. Something like ABM versus […]
- [Mastering Data Integrity: Insights from DemandScience's Pam Carter on B2B Data Privacy and Compliance](https://marketingnewshubb.com/2024/05/15/mastering-data-integrity-insights-from-demandsciences-pam-carter-on-b2b-data-privacy-and-compliance/): [ad_1] In today’s fast-paced, data-driven world, maintaining clean and accurate data is paramount for the success of sales and marketing teams. To explore the intricacies of data privacy and compliance in B2B demand generation, Pam Carter, Associate General Counsel at DemandScience shares her legal expertise. We delve into the crucial role played by data integrity in B2B marketing and how partnering with a trusted data provider like DemandScience can safeguard your company’s reputation and legal standing.  The Legal Side of Data Privacy  As a B2B marketing professional responsible for demand generation, it’s essential to be well-versed in the legal aspects […]
- [Interview With Hipólito Murillo From Axios Intelligence: The Market Research Landscape in El Salvador](https://marketingnewshubb.com/2024/05/14/interview-with-hipolito-murillo-from-axios-intelligence-the-market-research-landscape-in-el-salvador/): [ad_1] Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully running Axios for the past 20 years, leading the company in pioneering CATI methodology in El Salvador. Dave Lovo of Echo Market Research sat down with Polo to talk about Axios and market research in El Salvador broadly. Tell us about Axios Intelligence. What does Axios do best? Polo: “Our company has all kinds of clients, it has commercial and industrial clients, we work a lot with real estate development, and we work a lot with […]
- [Inclusive Advertising Requires A Process, Not Just People](https://marketingnewshubb.com/2024/05/14/inclusive-advertising-requires-a-process-not-just-people/): [ad_1] While the conversation and action around diversity, inclusivity, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices. Three core challenges are involved: 1) receiving backlash if the advertising “gets it wrong”; 2) seeing inclusivity in advertising as a “check the box” task; and 3) using inclusivity for PR instead of authentic representation. Ensuring inclusivity in advertising can feel like a big undertaking, as briefs are normally focused on targeting or feature a specific audience. By incorporating incremental changes into your creative process, however, your marketing will invite more people and thinking to the table. My newly […]
- [B2B Data Deprecation: A Marketer's Guide](https://marketingnewshubb.com/2024/05/12/b2b-data-deprecation-a-marketers-guide/): [ad_1] In B2B marketing, accurate data is essential for success. However, data quality can decline over time due to a range of factors, which can undermine your marketing strategies and goals.  In today’s digital age, data is at the heart of marketing strategies, helping businesses target their audience effectively, personalize content, and measure campaign performance. However, when data quality deteriorates, it can lead to a range of issues that affect the overall effectiveness of marketing efforts.  This article explores the risks of data degradation on a company’s marketing efforts, examines the pivotal role of data integrity in achieving campaign success, […]
- [24 LinkedIn Post Ideas to Demolish Writer’s Block](https://marketingnewshubb.com/2024/05/10/24-linkedin-post-ideas-to-demolish-writers-block/): [ad_1] Stuck in a rut… trying to think of LinkedIn post ideas? It’s time to post on LinkedIn, but all you can think about is the funny cat video you saw earlier today.
- [Google search antitrust trial ready to begin: What's at stake](https://marketingnewshubb.com/2024/05/09/google-search-antitrust-trial-ready-to-begin-whats-at-stake/): [ad_1] The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday.  The case, U.S. et al v. Google, focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. This is one of several antitrust cases against the company. In January, the DOJ filed an antitrust case against it concerning Google’s role as an advertising broker, publisher and auctioneer. The charges. The federal government alleges Google is harming consumers by stifling innovation in online search tools and limiting choice. The DOJ also […]
- [Callbox Launches Human + AI-Powered Lead Generation](https://marketingnewshubb.com/2024/05/08/callbox-launches-human-ai-powered-lead-generation/): [ad_1] Encino, CA, July 24, 2023 — We at Callbox have officially unveiled our latest innovation, Human + AI-Powered Sales and Marketing Solutions, combining the power of human expertise with advanced AI technology. As the leading global provider of B2B sales lead generation, this marks a new milestone in our ongoing commitment to driving business growth across six continents.  This breakthrough offers a suite of strategies that together catalyze significant progress in lead generation.  AI-Generated ICP Our latest update takes an innovative approach to generating Ideal Customer Profiles (ICPs) through the application of advanced AI algorithms and machine learning. This […]
- [How to Do Instagram Automation the Right Way (and NOT get banned!)](https://marketingnewshubb.com/2024/05/07/how-to-do-instagram-automation-the-right-way-and-not-get-banned/): [ad_1] Instagram automation… is it worth it? This post teaches you how to effectively automate your Instagram account AND which automation to avoid! You’ve probably heard the phrase “Instagram automation” floating around the Internet.
- [An SEO guide to understanding user intent](https://marketingnewshubb.com/2024/05/04/an-seo-guide-to-understanding-user-intent/): [ad_1] User intent is the foundational piece of strategic SEO efforts. It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content.  This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.  Understanding user intent  In the context of SEO, user intent refers to the goal or objective a user has when they type a query into a search engine. In simpler terms, it’s the “why” behind the “what.” This is the pain, need, want or desire […]
- [How Georgia-Pacific uses retail media networks to reach customers](https://marketingnewshubb.com/2024/05/02/how-georgia-pacific-uses-retail-media-networks-to-reach-customers/): [ad_1] Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being proactive is key because the rapidly growing RMN landscape lacks standardization – media buyers beware. This year, one significant step was taken when the IAB released guidance on measurement standards, which are now open for public comment. The competitive pressure for grocery brands and home […]
- [Boost Productivity & Revenue with Increased Collaboration](https://marketingnewshubb.com/2024/04/30/boost-productivity-revenue-with-increased-collaboration/): [ad_1] The modern supply chain faces a near-relentless barrage of challenges. Customer expectations have soared, exerting significant strain on suppliers and retailers alike. Gone are the days of leisurely lead times; today, businesses operate in a world of instant gratification. Soaring fuel costs, volatile labor and raw material expenses, economic uncertainties and ever-increasing consumer demands create a perfect storm of pressure on trading partners. These pressures are not just testing the operational limits of the supply chain. They’re also taking a toll on the relationships between supply chain partners, causing fissures, friction and a crisis of transparency. In this blog, […]
- [Advertisers Will Take The Bait And Test TikTok Shop This Holiday Season](https://marketingnewshubb.com/2024/04/28/advertisers-will-take-the-bait-and-test-tiktok-shop-this-holiday-season/): [ad_1] TikTok is gaining traction with US shoppers and sellers this holiday season by subsidizing discounts as high as 50% for sellers who use the TikTok Shop. The question is: Will TikTok gain a sizable share of advertising dollars from this year’s Black Friday shopping frenzy? The social media giant is certainly going to try. TikTok is offering its own Black Friday limited-time deals for advertisers in an effort to entice them over during this critical shopping period. Optimism Around Social Shopping Is Strong For Buyers And Sellers Over 70% of B2C marketing executives in Forrester’s Q4 2023 B2C Marketing CMO […]
- [Boosting Holiday Revenue: Improve Post-Purchase Experience With These Top MarTech Tips](https://marketingnewshubb.com/2024/04/25/boosting-holiday-revenue-improve-post-purchase-experience-with-these-top-martech-tips/): [ad_1] The holiday shopping season is still several months away, but marketing teams, e-commerce owners, and customer experience (CX) specialists are already preparing for the surge of consumer activity.  Unsurprisingly, cultivating customer loyalty is at the top of their to-do lists.  In the first quarter, orders from repeat buyers increased by 5 percent in the first quarter. Additionally, Salesforce expects more than one-third of online holiday shopping orders from repeat buyers this year.  Salesforce Shopping Index That’s why even the smallest amount of increased customer loyalty can impact conversion rates, sales rates, and bottom-line results. Post-purchase customer experience, the critical […]
- [What Changes In The RDR Function When We Move To Buying Groups?](https://marketingnewshubb.com/2024/04/24/what-changes-in-the-rdr-function-when-we-move-to-buying-groups/): [ad_1] This blog post is part of the Saying Goodbye to MQLs blog series, where we answer your questions when making the shift from leads to buying groups and opportunities. We often hear that revenue development reps (RDRs) are already working buying groups — they just don’t have formal processes in place for multi-threading the group yet, and they often miss the last step of adding the buying group to the opportunity that they are chasing and passing. Overall, this is great news, and RDRs should keep up the good work as they make this transition! For those considering moving […]
- [Heed The Warnings And Get Climate Risk On Your Risk Register](https://marketingnewshubb.com/2024/04/24/heed-the-warnings-and-get-climate-risk-on-your-risk-register/): [ad_1] On August 14, 2023, a Montana state court found that Montana violated the plaintiffs’ constitutional right to a “clean and healthful environment” by promoting the use of fossil fuels without factoring for the effects of greenhouse gas emissions (GHE). It sets legal precedent for similar cases already filed in other states. But could it also ignite a chain reaction where employees take companies to task on climate related policies? Cause other states and worldwide governments to enact legislation? Yes, it could. And here’s what every risk management pro should be considering now. A Climate Action Blueprint For Employees By […]
- [The Ultimate Guide to On-Page SEO in 2023](https://marketingnewshubb.com/2024/04/23/the-ultimate-guide-to-on-page-seo-in-2023/): [ad_1] On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. You get to decide on the target audience for that page. And you get to choose the target keywords and phrases you want to focus on. This can be intimidating and empowering at the same time. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you. Jump To: What is on-page […]
- [How to mitigate price fluctuations of building materials through B2B rebate deals](https://marketingnewshubb.com/2024/04/21/how-to-mitigate-price-fluctuations-of-building-materials-through-b2b-rebate-deals/): [ad_1] Rising building material costs have become volatile around the world. FMB’s latest State of Trade Survey revealed that 93% of its members have reported material price increases in the first quarter of 2021. Price fluctuations of building materials are driven by lengthening lead times and increasing demand, which is making it difficult for manufacturers and suppliers to build up stock levels. Supply isn’t meeting demand but it’s not just the increased number of building projects creating a shortage, the Covid-19 pandemic has added an increased emphasis on shortages due to factory closures, logistical issues and lack of labor force. […]
- [The Role Of Trust In Fighting Insurance Fraud](https://marketingnewshubb.com/2024/04/20/the-role-of-trust-in-fighting-insurance-fraud/): [ad_1] Insurance fraud is a big—really big—business in the US. In 2022, insurance fraud across all insurance lines amounted to nearly $309 billion. That’s not too far behind tech giant Apple’s $394.3 billion in total sales in 2022. It says something when US insurance fraud costs rival the global sales of world’s most valuable company. And the scale of that fraud is growing. According to Transunion’s quarterly fraud tracking service, global digital fraud attempts in the insurance industry experienced the biggest rise on a year-over-year basis, increasing 159% between Q2 2021 and Q2 2022. Earlier this year, Forrester looked at […]
- [Accurate Data for B2B Prospecting](https://marketingnewshubb.com/2024/04/15/accurate-data-for-b2b-prospecting/): [ad_1] Think of B2B data as the foundation for all your sales prospecting activities. The more accurate, high-quality B2B data you have on hand, the stronger and more impactful your prospecting efforts will be. On the flip side, if your data quality isn’t up to snuff, whether it’s invalid, out of date, or non-compliant, your prospecting efforts will ultimately come up short in helping you find qualified, purchase-intent leads to fill your sales pipeline and drive conversion.   Hence, accurate B2B data isn’t just integral to sales prospecting; it’s vital to facilitating a streamlined customer journey, speeding the sales cycle, and […]
- [Natalia Infante Caylor, Cross-Cultural Insights Professional, 2023 Future List Spotlight](https://marketingnewshubb.com/2024/04/13/natalia-infante-caylor-cross-cultural-insights-professional-2023-future-list-spotlight/): [ad_1] Editor’s Note: The following interview features a GreenBook Future List honoree, Natalia Infante Caylor. The GreenBook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers. Introducing Natalia Infante Caylor of Hola Insights Natalia is QRCA Board of Director member, often volunteering at different market research events such as WIRe, QRCA, ESOMAR, and Insights Association. She’s former co-editor of the QRCA VIEWS magazine, and current liaison to the QRCA Board. An invited international judge for the Global 30 Under 30 […]
- [20 Best Facebook Posts to Get Likes (+ Examples)](https://marketingnewshubb.com/2024/04/13/20-best-facebook-posts-to-get-likes-examples/): [ad_1] What are the best Facebook posts to get Likes & comments? This post shares 20 kinds of FB posts that are pretty much GUARANTEED to get you more Likes.
- [Crafting A Winning Go-to-Market (GTM) Strategy: Framework And Focus](https://marketingnewshubb.com/2024/04/11/crafting-a-winning-go-to-market-gtm-strategy-framework-and-focus/): [ad_1] In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton of analysis of our competition, partners, industry, and technology. To do it rapidly and on the fly, I sometimes had to leap forward to develop documentation or branding… which isn’t always easy. Months in, and I’m still uncovering key […]
- [5 Best Facebook Scheduler Apps (Comparison Guide)](https://marketingnewshubb.com/2024/04/10/5-best-facebook-scheduler-apps-comparison-guide/): [ad_1] Looking for the best Facebook scheduler app to save you time and money? This guide compares the top 5 Facebook scheduling tools on the market. — Tired of spending HOURS every week finding content and posting on Facebook?
- [5 tips to improve your month end close process](https://marketingnewshubb.com/2024/04/08/5-tips-to-improve-your-month-end-close-process/): [ad_1] The month end close process is made up of tasks like account reconciliation, journal entries and financial reporting all necessary for achieving an accurate picture of business performance and ensuring compliance. It relies on a multitude of people, technology and processes, as a result, organizations are challenged by inconsistent data and processes and a lack of standardization. Manual accounting processes involving spreadsheets, emails, phone calls, and in-person meetings can lead to errors, and are not sustainable in the long run. The month end close process is sometimes lengthy, with finance teams devoting enormous time and energy to what should be a streamlined operation. […]
- [The Therapist Turned Coach Who’s Projecting $300k This Year](https://marketingnewshubb.com/2024/04/07/the-therapist-turned-coach-whos-projecting-300k-this-year/): [ad_1] ♥️ At Buffer, we believe in transparency, especially financial transparency, which helps eliminate inequality and gives everyone a greater chance of succeeding. That’s why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. Megan Hale is a business strategist and money mentor for equity-driven entrepreneurs ready to create […]
- [Google accused of downplaying ad price manipulation](https://marketingnewshubb.com/2024/04/06/google-accused-of-downplaying-ad-price-manipulation/): [ad_1] Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher. Why we care. Advertisers are becoming increasingly frustrated with Google due to long-held suspicions around ad price manipulation and a lack of transparency. Although the industry accepts the search engine has a right to set minimum pricing […]
- [How I Designed a LinkedIn Thought Leadership Content Creation System](https://marketingnewshubb.com/2024/04/04/how-i-designed-a-linkedin-thought-leadership-content-creation-system/): [ad_1] I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I got 60 percent of my new clients via cold LinkedIn DMs and more than 500 newsletter subscribers via LinkedIn posts I managed to publish. By not being consistent, I was missing out on having much better numbers for […]
- [4 Tactical Examples of Getting Your Rebate Numbers Right the First Time](https://marketingnewshubb.com/2024/04/01/4-tactical-examples-of-getting-your-rebate-numbers-right-the-first-time/): [ad_1] Everyone seems to agree that rebates are beneficial, they can be a win-win for both sides of the relationship, but only if you understand the intricacies involved and approach them with a strategic mindset. We’ve previously touched upon various types of rebates, including SPAs, volume, product mix and other complex types. However, it is crucial to delve deeper into the numbers and calculations to assess whether you are truly achieving the desired outcomes and generating profits.   3 Pillars for Getting the Numbers Right To make sure the numbers are always spot on, we put an emphasis on three […]
- [Everything we know (so far)](https://marketingnewshubb.com/2024/03/31/everything-we-know-so-far/): [ad_1] Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai. The outcome of the landmark case could bring significant […]
- [Understanding Business Technographic Data - DemandScience](https://marketingnewshubb.com/2024/03/31/understanding-business-technographic-data-demandscience/): [ad_1] Digital transformation continues to be a big focus for B2B organizations, and for good reason. New technology solutions not only help improve existing business challenges; they also drive operational efficiency across the board, which lends to accelerated growth. More importantly, digital transformation makes it possible for companies to stay innovative, even in tough economic times.   In fact, research shows 86% of companies plan to add more digital platforms and apps to their technological bag of tricks, and that’s good news for you B2B tech sales reps out there. With such a captive audience at bay, there’s no time better than now to […]
- [How to Continue Posting Tweets With Zapier](https://marketingnewshubb.com/2024/03/28/how-to-continue-posting-tweets-with-zapier/): [ad_1] There’s never a dull day for social media managers. Due to recent changes to Twitter’s API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023). This means you can’t create any new Zaps using the Twitter integration. Any existing Zaps using Twitter will stop working, and from October, any Zaps using the Twitter integration will be removed. The good news is there’s an alternative that’s easy to set up and free to use. The Alternative: Buffer While Twitter’s integration is no longer active, there’s no need to fret. Zapier’s powerful integration links directly […]
- [Focus On LATAM: A Sneak Peek of What’s to Come](https://marketingnewshubb.com/2024/03/27/focus-on-latam-a-sneak-peek-of-whats-to-come/): [ad_1] Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other companies and will publish those under the LATAM topic page. Thank you for helping us meet the needs of the insights professionals growing their businesses in (or into) that region of our great world! As we move forward with our exciting GreenBook LATAM expert channel, we want to outline our analytical approach to the region and give you a sneak peek into future content. Our publications will follow five major themes: media and entertainment trends, diversity […]

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