Google Logo Structured Data Requires Logos To Look Good On White Backgrounds

Google has updated its logo structured data markup requirements again, this time to say your logo has to look good on a “purely white background.” So you need to test to make sure your logo is visible and I guess attractive on a white background.

The guidelines have this new addition “make sure the image looks how you intend it to look on a purely white background (for example, if the logo is mostly white or gray, it may not look how you want it to look when displayed on a white background).”

We’ve all seen examples of people uploading logos to a platform and it looking ugly or hard to see when it is placed on the default background color of the background.

Here is Google saying to test the logo on a pure white background.

Google recently updated these same guidelines to say the logo markup now supports ImageObject type.

Forum discussion at Twitter.

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