Social Media

Essential Guide to Pinterest Templates (Make Your Pins Pop!)


An image of an editable purple Pin template in Tailwind Create with a girl in a purple shirt sitting on a ledge

Pinterest templates are an incredible resource for marketers looking to promote their products, ideas and content on Pinterest without spending a ton of time branding and styling Pin designs from scratch.

This isn’t to say all your Pins should look the same; you should always be creating fresh Pins and content for Pinterest. However, a set of well-crafted templates can help you create beautiful Pins that showcase your photos and content while keeping your branding intact.

A good way to think about this is having a set of templates for every type of content you produce.

Whether you’re designing Product Pins, promoting a blog post, or sharing a quote, you should have at least 1-3 Pinterest template designs suited to that format. That way, you can customize a set design around your photo and content – not the other way around!

Plus, having multiple Pinterest templates available (for, say, promoting your blog post) means that you’ll have visual variety for your created Pins. If you have just one template that you use, your Created tab on Pinterest is going to look awfully boring!

Ok, now you know why Pin templates can really help your boost your Pinterest marketing. Let’s dive into the specifics of what to include in Pin templates. We’ll also go over where and how to make them!

What to Include in Pinterest Template

One of the main advantages of creating Pinterest templates is that you have branded resources for promoting your content and products on Pinterest at your fingertips! And, they’re fairly easy to make!

Here are the main elements you want to include a space for in your Pin design:

  • Pin image
  • Pin Title
  • Subheading and room for copy
  • Background
  • Additional Design Elements
  • Branding 
  • CTA

You’ll also want to make sure that your branding is emphasized throughout your template.

This means incorporating your color palette, branded fonts, and a logo or website!

How to Create Pinterest Templates

There are a lot of design tools out there you can use to make beautiful Pin images, like Canva, PicMonkey and editable templates purchased from Creative Market!

You’ll simply choose a design you like, and customize the elements of the Pin to match your image and branding. In order to create a robust Pinterest template library, you may have to spend a few hours hunting for your favorite designs that work for your content types and then customizing each with your branding.

Or, you can start from almost done with Tailwind Create! 

Our smart visual designer will generate templates in one click based on your industry, branding, or even the color palette of your photo!

It’s a huge time saver, and helps you generate thousands of personalized designs for Pinterest (and your other social platforms!) in half the time. 

Here’s how to use a personalized Pinterest Template in Tailwind Create, step by step and save hours of design time:

Designing multiple Pin templates with Tailwind Create tool
  1. Add Your Pin Title
  2. Add the web address you want to pull your photos from or upload them from your computer
  3. Click Create in the bottom right corner
  4. Browse thousands of curated Pinterest templates generated with your images, title, and branding
  5.  Filter the list by photo count and/or category to find the perfect template for your Pin
  6. Click Edit to make changes to photos, text, color, or branding on any Pinterest template
  7. Select your favorite personalized Pin designs, and hit Review Selection in the bottom right corner when you’re done
  8. Download your Pin images or click “Go Schedule” to add them to your Tailwind Pinterest scheduler

It couldn’t be easier to create personalized social media posts in half the time with Tailwind Create. See what others have created with our tool!





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