SEO

Additional Resources The different types of content marketing Each piece of content you produce should have a defined purpose. Some examples include, education, inspiration, utility, persuasion, entertainment, or sales. Furthermore, there are many different formats to consider. Here’s a short list of the most popular types of content marketing: Blogging Case studies Success stories Customer
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Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made? You know what I mean – a bloated 10-pager filled with pointless data that will mean literally nothing to the client, and that they’ll probably never read. You add Google Analytics (GA) users, sessions,
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Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, hosting services, or internal search services. These services allow users to create an account to post content, upload a file, or search on your site. Unfortunately, spammers
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June 16, 2021   |   Posted by Darrell Mordecai I have a question for you. If you were hired to do SEO for a big brand like Cisco Systems or Sony, how would you approach it? Would you do anything different to any other SEO project? I mean, the search engines don’t differentiate between
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Google announced last night that is has begun rolling out a new algorithm update targeting search spam. The new update is named the November spam update and should take about a week to rollout fully. Google said on Twitter “as part of our regular work to improve results, we’ve released a spam update to our
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Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers. In 4 Reasons International SEO Fails, I highlighted the common challenges of duplicate content from websites across the portfolio and recommended leveraging hreflang to complement
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30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors? Identify your competitors’
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June 23, 2021   |   Posted by Darrell Mordecai In this month’s SEO Trends for 2021, we take a deep dive into the human side of SEO. Yes, as SEOs we all love optimizing pages, applying canonical tags, and trying to figure out the latest algorithms. But, we should never lose sight of the
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Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
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Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is how data is presented. There’s no clear separation between lab data and field data. People who are new to PageSpeed Insights may not understand the
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Tuesday, June 01, 2021 An important way news sources build trust with their audience is by providing information about their articles and site. This includes information like clear dates and bylines, as well as information about authors, the news source, company or network behind it, and contact information. This type of transparency helps ensure that
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Using Google Analytics can help you drive more traffic, refine your users’ experience, and track your business goals. But with so much data available in Google Analytics, how do you know which metrics to track? We’ll share some standard metrics to monitor with the Google tool. What Are Metrics in Google Analytics? Google Analytics collects
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For most SMBs, the key to generating more traffic, leads, and sales lies in outsmarting your competition. In digital marketing, especially, the established brands make it incredibly difficult to compete. They not only can attract the best sales, marketing, and research talent but also possess the financial clout to quickly outmuscle you in a toe-to-toe
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June 30, 2021   |   Posted by Darrell Mordecai A few months ago I was looking at our Twitter mentions and I saw a Tweet by Christopher Hoffman. Christopher made three bold points: Rank tracking tools should be tracking pixels and not just rank Rank trackers should also be tracking SERP
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Do you want to grow your Instagram account? Some users buy Instagram followers and likes. But what are the risks and is it worth the potential payoff? In this post, we’ll look at the pros and cons of buying Instagram followers and likes. What Does Instagram Say About Buying Followers and Likes? Before we talk
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Wednesday, June 02, 2021 We recently announced improved data filtering for Search Console Performance reports, and we were delighted to see the community reaction to the announcement. We were also interested in the feedback we received, as always, and we saw many requests to complete the picture by adding a negative match option to the
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Writing is something everyone does every day. Shopping lists, work emails, and even Whatsapp messages are examples of writing we all do, all of the time. So why are we daunted about writing something longer? Perhaps because of knowing it will be read and dissected by an audience. But even if writing for people is
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July 7, 2021   |   Posted by Liraz Postan There is no question, effective SEO can be a gigantic task. With content marketers flooding the internet with weekly and even daily content it’s becoming more and more difficult to stand out from the crowd. What’s more, if you regularly publish content your site will
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Press release distribution, a form of earned media, is an integral part of reputation management, brand exposure, and content marketing. It helps both big corporations and small businesses gain a voice in their market. Press releases can be powerful, and working with experts can help remove a lot of the guesswork. However, it can be
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