SEO

Google has announced a shopping integration with e-commerce platform PrestaShop, the company announced Thursday. The integration is available now via the “PrestaShop Marketing with Google” add-on, available in France and in countries where Shopping campaigns are available. Why we care This new integration gives PrestaShop’s 300,000 merchants an easy way to make their product listings
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It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing which of your SEO efforts are (and aren’t) contributing to your SEO goals. In this guide, you’ll learn how to solve this problem using SEO analytics.
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April 20, 2019   |   Posted by Nevyana Karakasheva Local businesses are all about local rankings. The local SEO game is a bit different though. While the organic strategy for higher rankings is focused on attracting high authority inbound links, with local rankings the weights of the ranking factors are distributed among additional elements.
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For the past 18 years I’ve been writing on this site, covering what you – the search marketers are chattering about. Today marks the 18th anniversary of the Search Engine Roundtable. I’ve been writing about search for over 40% of my life – which is weird to think about. And I’ve been doing it consistently
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Another week is upon us which means another seven days of SERP shenanigans is yearning for expression and analysis. In my final SERP Snapshot for April 2019 I bring you right to the  Though starting off the week cool as a cucumber, the Rank Risk Index couldn’t stand leaving the month without a grand finale.
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What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In this article, we have included some of the most popular books on search engine optimization, link building, local search, and search engines by well-known SEO
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30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized
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May 9, 2019   |   Posted by Rank Ranger In our quest to provide you with a pleasant and efficient work space, we are excited to announce the launch of our new account-wide campaigns summary Pro View, highlights of which include: Personalize display settings per sub-user Set targets for visuals upon goal
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May 9, 2019   |   Posted by Mordy Oberstein Roaring like a lion, May started off the month with some serious SERP noise. Last week I thought that the Rank Risk Index could not get any hotter, oh how I was wrong, so very wrong. The Rank Risk Index: Feeling the Heat Flashback to
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May 23, 2019   |   Posted by Mordy Oberstein Google has recently been breaking out of the box with all of its tests to the layout of the SERP. First we saw tests to the color of Ad tags, then we saw the color of titles within organic results disappear, and just last week
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May 24, 2019   |   Posted by Laura Campbell The mobile SERP is certainly richer today than it was previously as we have found Rich Cards undeclared by Google appearing in results. As you may know, we use a 500K keyword dataset in order to monitor SERP Features on desktop. What you may not
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May 31, 2019   |   Posted by Mordy Oberstein Over the past few weeks there has been an overabundance of volatility on the SERP. Whether it be major tests to the SERP’s layout or hot risk levels on the Rank Risk Index, etc., the SERP has been anything but boring! Thankfully, last week saw
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It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number of regulatory licenses it accepts from three to 27, which should make many more businesses immediately eligible to run ads about crypto. Previously, in order
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June 1, 2019   |   Posted by Rank Ranger It is with a sense of great pride and excitement that we announce the release of our newest marketing tool, Single Metric Widgets. Piggybacking off the Insight Graph, this new widget adds a dynamic snapshot of data to our already comprehensive data arsenal.   Customize
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Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: Only 31% of our followers guessed it right, the test result was
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June 1, 2019   |   Posted by Radomir Basta The ability of Google’s algorithms to extrapolate data from human speech and other implicit signals in order to understand a user’s intent behind a search query has given birth to an entirely new era of web content creation. With the semantic web greatly changing the
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Lizzi Harvey from the Google team likes to crochet and she did a lot of it since Google launched its new mascot, recently named Crawley. Check out all these Googlebots and Crawleys (ies) she made. I would buy some if they were being sold… She posted them on Twitter and said “I made an unhealthy
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Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process of strategizing campaigns by providing insight into how specific changes will affect key metrics and overall performance. You can use Performance Planner to estimate clicks,
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June 6, 2019   |   Posted by Mordy Oberstein As June rolled in and May ebbed away the SERP continued to change, evolve, and serve as Google’s guinea pig. In this SERP Snapshot we have the distinct honor of welcoming in the month of June and saying goodbye to dear ‘ol May. In what
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