SEO

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for
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What are Backlinks? Backlinks — also known as inbound links or external links — refer to links on one website pointing to another website. Search engines, like Google or Bing, view backlinks as indicators of quality content that has the support of other websites. Pages with more backlinks can rank higher on SERPs (search engine results pages).
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March 21, 2019   |   Posted by Shay Harel Getting a quick, user-friendly, and dynamic view of your Google Analytics data has never been easier… or this much fun! In a loud and colorful rebellion to dreary and overwhelming data, Rank Ranger is offering its new Stacked Columns widget to bring life to your
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Additional Resources Lead stages Not all leads are equally valuable, so it’s important to categorize them based on their quality and level of expressed interest. Each lead stage coincides with a portion of the buyer journey, and knowing what stage a lead is in allows you to engage with them in the most effective way.
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Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions. There are signs of life as people start to
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March 23, 2019   |   Posted by Shay Harel Comparing Google Analytics data just took on new meaning with the release of Rank Ranger’s Google Analytics Pie Chart/List widget. We’re excited to offer this new and innovative widget that will undoubtedly change the way you see and compare Analytics data. A
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Additional Resources Lead stages Not all leads are equally valuable, so it’s important to categorize them based on their quality and level of expressed interest. Each lead stage coincides with a portion of the buyer journey, and knowing what stage a lead is in allows you to engage with them in the most effective way.
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March 28, 2019   |   Posted by Mordy Oberstein In an effort to lure more video advertising, Facebook recently revamped and enhanced its video monitoring metric. With 100 million hours of video watched on the site each day, it’s no surprise that Facebook has decided to hone in on its video analytic capabilities. If
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March 29, 2019   |   Posted by Mordy Oberstein In an effort to get everyone to make nice and play together well in the sandbox, Google is raising the mobile-friendliness stakes. Hoping for liberty and justice for all and in bringing device equality to the universe, Google announced it will increase the weight of
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March 31, 2019   |   Posted by Rank Ranger Which keywords are ranking for a landing page that’s scoring special Google SERP Indicators and which search indicators are displaying for that landing page – local, ratings, images thumbnails, search box, etc.? The addition of our new SERP Indicators Filter to the Rank Tracker Dashboard
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April 6, 2019   |   Posted by Laura Campbell We are excited to announce that our recently rolled-out SERP Features Tool data is now available in the Insight Graph. The inclusion of these search metrics enables you to analyze Google’s SERP Features in a newly profound and customizable manner. Google SERP Features: Desktop
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April 7, 2019   |   Posted by Shay Harel We are proud to announce our new Ads Monitor Email Notifications service that offers a simple way to be alerted of AdWords advertising displaying on page one of the SERPs for your brand and keywords, including your competitors’ ads. Rising above the competition can seem
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April 7, 2019   |   Posted by Mordy Oberstein Google Expands Snippets into Additional  European Markets A snippet of big news in a little way out of Europe today as Google appears to be testing Featured Snippets. According to our new SERP Features tool it would appear that the Featured Snippets have made their
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Taking a Dip  Considering that our Rank Risk Index measures fluctuations for over 10,000 domains, we take it seriously. So when it spiked on April 3rd, thereby indicating substantial SERP fluctuations, we knew Google was up to something of some sort. Concurrent to the fluctuation on the Rank Risk Index we noticed that Local Pack
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April 13, 2019   |   Posted by Shay Harel The addition of LinkedIn to the available social analytics metrics that can be plotted on our Insight Graph provides the opportunity to trend and compare the effectiveness of social media marketing activities. In truth, LinkedIn has become a marketing giant of sorts, with over 400
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Here is a photo from inside the Google Boulder office, it looks like a pretty nice conference room but look out of those windows – look at the views of the mountains. This was shared on Instagram where Baba who posted this said “Mountains or office! Both! Google Boulder office is always at work-cation!” We’ve
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Google has announced that a December 2021 Product Reviews Update will be rolled out. However, it currently only affects English-language websites. So far, Google has not given any further information on whether the update could also affect other languages in the near future. According to Google, the rollout should be completed within 3 weeks. On
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April 14, 2019   |   Posted by Mordy Oberstein If mobile mania is not here yet, you can bet your life it will be. With smartphones as the most popular way to access the internet, along with the continued rise of mobile ad revenue, predicting the increased role of mobile-friendly sites doesn’t exactly require
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Google is rolling out yet another confirmed Google search ranking algorithm update – the second Google Product Reviews Update of the year. So if you were hit by the April 2021 Google Product Reviews Update, you may see improvements if you made the necessary changes. Google started to roll out the December 2021 product reviews
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April 18, 2019   |   Posted by Mordy Oberstein Recently, our SERP Features tool picked up the appearance of Featured Snippets in additional European countries. Today, this very same tool has indicated that Google has continued the feature’s global expansion by hitting the Spanish speaking market. Currently, Peru is the only Spanish speaking country
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Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of addressing the SERP title change made to one of our most important MarTech pages. In Part 3, we discussed
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Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes a while for Google to process a major change like a site move. If redirects are in place for less than a year then Google
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April 18, 2019   |   Posted by Mordy Oberstein As the dust settles on this past week’s SERP performance we’ve seen the rise and fall of some familiar SERP faces. In our quest to see who has appeared, who has has disappeared, and who disappeared only to reappear again (and so forth), let’s begin
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