Let’s talk about updates. And by updates we mean the latest Instagram feature that is sweeping our story feed from from swipe to swipe. Instagram has once again innovated it’s platform by making it easier to drive traffic to your website with a simple tap of the finger. We’ve seen countless businesses, marketers, and influencers work overtime to make their content seen and shared across this growing platform. This latest feature which was once exclusively reserved for profiles of 10k and up is now giving everyone the opportunity to let their products, content, and websites take center stage.
The Origin of The Swipe Up
As a marketer or social media manager we all know the feeling of working overtime to gain impressions, visibility, and traffic from our social media to our website. Prior to the latest Instagram feature update, Instagram had a “swipe up” feature that was limited to verified accounts, influencers, and brands that had over 10k followers. This made sharing content and gaining followers hard for new businesses, emerging accounts, or companies that didn’t have the social clout to get their numbers up. The swipe up feature was easily accessible and allowed viewers to interact with a person’s content by simply swiping up or clicking on the arrow where they would be taken to a landing page without leaving the app.
As of August 2021, Instagram changed and adapted this feature to be accessible to every user on the app regardless of their verification status or follower count. This has proven to be a new and exciting opportunity for marketers, creators, influencers, and business owners across the app who can use Instagram to grow and build their social media presence.
The Instagram Link Sticker
The term “swipe up” is officially out the door and the new feature has been dubbed the Instagram link sticker. The Link sticker can be used directly within an Instagram story where users can add an external link which they can strategically place for users to access. Story stickers have become increasingly popular over the past year as Instagram has partnered with various organizations for their change-makers series which curates different sticker types based on a holiday, celebration or occasion. Story link stickers are fast, simple, and easy to use which means whether you’re an influencer with sponsorships to promote, a content writer sharing blogs, or a marketer looking to share a new product, they can be used to help amplify your social strategy.
Instagram chose the sticker versus just allowing the swipe up feature to be accessible by the masses because it allows for more creative control over the aesthetics of a story in addition to allowing users to engage with the story via a reaction or comment. Link stickers are proving to be just as valuable as the swipe up feature if not even more because of the ability to customize the sticker and make it blend seamlessly into any story the post.
How to Add a Link to Instagram
The great thing about the link story feature is that it is very simple to use. While stories still have a limited expiration date of 24 hours, it still provides ample opportunity for your link to be engaged with and help with conversions, impressions, and traffic to a dedicated page. Just like your link in bio or the swipe up feature, your links can still be tracked and monitored in order to evaluate the overall performance.
Here’s three simple steps to adding your link sticker to your Instagram account.
Step 1: Click on Instagram Stories sticker selection and select the link sticker within the app.
Step 2: Paste your link into the link field- make sure it’s not a broken page.
Step 3: Get creative and switch the text and color by tapping on the sticker.
It’s just that simple! Now that we all have access to this amazing feature, it’s time to be strategic about the types of links you share in your stories. If you’re looking to maximize your social media experience and stand out from the sea of link stickers, it’s time to start branding your links with Bitly. Using Bitly branded links can help your content to stand out from competitors, attract more clicks, and inspire trust in your audiences that you aren’t sharing spammy links. Our links are built for social media and can transform your content into branded assets that are recognizable to your audience.