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Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate
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As of this article’s publishing date, 17,353 agencies offer SEO services across the globe according to Clutch. In one of the most saturated service markets, how does a buyer like you find the right SEO agency? If you know what to look for, it’s easier than you think – and can be the difference in
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B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report.
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Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation.  Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and in-app
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First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In fact, for marketers who work in industries that rely on phone calls to close sales, they’ve become a holy grail. But extracting value from first party data hasn’t been easy —
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Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must
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Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for
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