PLAYLIST – IMPROVING YOUR GOOGLE ADS CAMPAIGNS FOR MAXIMUM PROFITABILITY:
5 Tips For Increasing Your Google Adwords Quality Score | Save Money on Your PPC Ads: https://youtu.be/fy28vfE2V0c
5 Ways to Make Google AdWords More Profitable (Improve Your CTR!): https://youtu.be/LwMmJR08FS4
That way, as we release more content like this, you’ll get notified. So the first thing I want you to do is create in-depth remarketing audiences. Did you know that the click-through rate for remarketing is roughly ten times higher than traditional advertising and CPCs cost are roughly two to a hundred X less? That’s a huge difference. Not only is remarketing aspect super important, but adding detailed targeting to remarketing efforts makes it all better in terms of spend and conversions, AKA, you’ll get a better bang for the buck. So set up campaigns for people who have already been to your site more than one time. When you do that, that means that audience is already interested in your products or services. So when you target them, they already got to know you. They’re much more likely to convert.
The next thing I want you to do is focus your efforts on longtail keywords. When it comes to generalized keywords, they’re very competitive because everyday marketers want to go after them just because they have a high search volume. But they don’t always drive the highest quality of traffic.
Start off by going more specific and going after longtail phrases because you tend to generate more sales from that, and in many cases, those keywords have a lower cost per click even though they can make you more money.
The next ting, you shouldn’t be afraid of using exclusions. Exclusions are a great way to find hyper-focused audience that’s more likely to convert and give you a bigger bang for the buck. So let’s say your audience doesn’t fall into a category with people of high income. You can exclude people with higher income. It really is that simple. There are a lot of different targeting elements with Google Ads and also Facebook Ads.
The next thing I want you to do is test different locations. Create audiences based on a location is one of the easiest ways to create a segment. I can’t even tell you how many people just use the default settings, but this is a big mistake. Now, there are three ways that you can target location in an ad campaign.
One, you can go after a location-based keyword. Two, you can geotarget to a radius on your ad segment, or three, you can do both.
You want to try a mixture of all of them to see if you can generate the most sales. And when you do that, you’ll weed out a lot of people that were never a right customer for you in the first place.
Next, I want you to add extensions to your ad. Adding extensions is one of the most sure-fire ways to get more clicks because they take up more real estate and the serves. There are many different ways that you can add extension to your site. You can add more information about specific pages on your site or you can list things like products, prices, sales, phone numbers, the list goes on and on. According to Google themselves, adding extensions can increase click-throughs by roughly 10-15%.
Next, I want you to implement UTM tracking. Tracking campaigns and their performance is incredibly essential to running an ad campaign strategy. Look, if you’re not tracking the performance how do you know what’s working and what’s not? Using UTM codes is a great, easy way to keep track of what’s doing well and what’s not.
You can easily track the performance of any of your campaigns in Google Analytics. You don’t even need to be a developer for this.
Next, I want you to start running ads on your competitor keywords. This is one of the most simplest and practical ways that you can see a really good ROI.
Using tools like Ubersuggests, you can see all the keywords your competitors are ranking for and are getting traffic for.
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