Digital Marketing

A How-To Guide For Business To Consumer Email Marketing


Did you know that email marketing is ranked the most effective marketing channel? This is because most people use their email more than other social media channels no matter their age. Research shows the number of email users continues to increase each year. For example, email is 40 times more effective for customer acquisition than Facebook and Twitter combined. That’s the reason why learning how to master business-to-consumer email marketing is vital to communicating effectively with your clients. 

There are some important aspects you should take into account before starting with email marketing for your business. We recommend that businesses use email marketing because, when used correctly, it can be very beneficial. Read the blog below to learn more about how to attract clients through email marketing and discover how to use email to inspire loyalty and build trust.

A person sending email for business to consumer email marketing

How to Start Your Business to Consumer Email Marketing Plan

First, you have to set clear goals of what you and your business would like to achieve through email marketing. Do you want to increase sales? Would you like to create more brand awareness or generate leads?

Set Goals And Build Your Email List

It’s good to have multiple goals set so you know what to focus on within your email content. Also, decide how many emails you want to send out per month or throughout the year. Then, you can also start to come up with content ideas for the first few emails you are planning to send out. You can create the email content by using the different email marketing templates that can be found online or create your own on email platforms like MailChimp.

 
So, where do you begin? Start with creating your email list. One way to do this is by showing a pop-up on your website asking for the visitors’ emails in return for a discount or a free sample code. Offering an incentive motivates people to give you permission to send them marketing emails and it’s a way to build up your email list.

Newsletter sign-up sample
Newsletter sign-up sample

Sign-Up Forms And Pop-Ups

Another way to improve your business to consumer email marketing is to always have a clear sign-up for your email list on your website home page. It could look like the picture above and having this allows people to join anytime they want, even if they accidentally ignore the pop-up or do not receive it. 

Pop-ups can also feel a bit intrusive, so it’s something you want to leverage, but on a minimal scale. It doesn’t necessarily apply to every type of business, so utilizing this tool depends on your business goals and how your audience responds. You can test it and see how people react to it on your site before deciding if you want to keep it or not.

Automations

After your email list is established, your business’s automation email is one of the first important emails you should create. For example, this could be a welcome and thank you email for joining the mailing list. This automation is then sent out each time someone joins the email list.

How to Send Business to Customer Marketing Emails

The next steps will be about how to send your business’ marketing emails:

  1. Choose an Email Marketing Service

An email marketing provider can give you support in perfecting your email marketing efforts. Your provider can help measure the quality and effectiveness of your emails, so it’s important you look into which one suits your business and email marketing best. Examples of email marketing service providers are: 

  • HubSpot
  • Mailchimp
  • Sendinblue
  • Constant Contact
  1. Use Email Marketing Tips

Look for tips that connect to the goals you set to reach with your emails. For example, read our article if you want to improve your CTR. There are many more resources you can find online to help you reach your goals.

  1. Segment Your Email List

This is a very important step. For example, you can segment your email list based on language. This way, you can have a segment where you send your emails in English and another one where you send your emails in Spanish.

  1. Personalize Your Emails

Emails that are personalized have a 26% higher chance of being opened, and an improved CTR of 14%. You can personalize your emails by adding the person’s name to the greeting, including information specific to the region the person lives in or sending well wishes when it’s their birthday.

  1. Implementing Automation Emails

As previously mentioned, the automation emails can be a welcome email when anyone joins the mailing list. You can program it into your email marketing service and just forget about it since they will automatically send it when new people sign-up.

Email marketing process sample

Key Takeaways

Putting the initial time and effort into creating your email marketing plan is very important to attract new clients and increase your customer relationship management. You will have to test your email marketing before actually sending out your first email, but once your plan is fully set, you can send out your first email and start tracking your goals and the results that are achieved through email marketing. With the help of this guide, it is time for you to get started on your company’s email marketing plan!

Eager to learn more? For more digital marketing tips, check out the other blogs that our digital marketing experts have written, or join our charm to be on our email list. Schedule a meeting with Colibri Digital Marketing today if you want to learn how we can help you and your business with outbound prospecting, or you want a general digital marketing consultation!

Sources

Create Effective Emails and Test Them with. (n.d.). Mailchimp. https://mailchimp.com/email-marketing/

Dormer, L. (2021, January 19). Email marketing trends 2021 – 5 trends to watch. Smart Insights. https://www.smartinsights.com/email-marketing/email-marketing-trends-2021-5-trends-to-watch/

Patel, N. (n.d.). A Beginner’s Guide to Email Marketing. Neil Patel. https://neilpatel.com/blog/beginners-guide-email-marketing/

Perricone, C. (2021, September 9). The Ultimate Guide to Email Marketing. Hubspot. https://blog.hubspot.com/marketing/email-marketing-guide





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