You might already have specific products in mind. However, if not, you’ll need to come with some proven ecommerce business ideas if you want your WooCommerce store to succeed.
You can let us help when it comes to brainstorming these ideas, which is precisely what this article is all about. By knowing what niches are always in demand, you’ll be well placed to decide what products to sell in your store.
In this article, we’ll discuss 5 proven ecommerce ideas that should bring customers to your store and keep them coming back. Let’s get to it!
1. Online Courses
One thing has definitely changed over the past few years. Today, people are much more open to the idea of online learning than they were in the past.
Around 73% of college students agree that they want to see more fully online options. That means there’s significant demand for ecommerce entrepreneurs who want to set up online learning hubs.
WordPress offers a broad range of plugins that can help you set up online academies and collect payments from students. A quick search for learning management system (LMS) plugins will help you find plenty of options:
Setting up an online academy is easier said than done, of course. You’ll need expertise in a specific field where there’s demand for online learning. Or you’ll need to be ready to pay instructors who can put together courses for your website.
If you can do that and promote those courses effectively, students will come.
2. Smart Home Products
Internet of Things (IoT) devices are more than just fun gadgets. Projections say that in 2022, there will be over 40 billion smart devices connected to the web. That means there’s a massive demand, particularly for devices designed for entire households.
It’s hard to compete with Google and Amazon when it comes to very specific devices, such as Alexa. However, the demand for smart home products is so large that you can compete even with niche items.
For example, you could set up an online store that only offers smart home security devices. Think things like security and hidden cams, alarms, and locks. Another option is to focus on smart home devices for the kitchen, or even for cleaning.
3. Beauty Products
If there’s a niche that’s big enough to fit every ecommerce entrepreneur in the world, it’s beauty products. There’s a near-infinite number of beauty products to promote, both locally sourced and mass-produced.
Because this market is so huge, we recommend you do one of two things to break into it:
- Focus on a specific line of beauty products, or…
- Promote several options that target a unique problem customers might have.
For example, instead of setting up an ecommerce store that sells all kinds of hair-related products, you could focus on solutions for curly hair:
Finding the right beauty products can be a challenge for most customers. Running a store that focuses on a specific type of product and provides a lot of information about each of them is sure to attract customers.
4. Eco-Friendly Products
There’s a massive interest in eco-friendly products. And that interest keeps growing as more people try to limit the impact that their choices have on the environment.
By offering eco-friendly products, you can tap into the nearly 70% of US consumers who care about buying from sustainable brands.
The great thing about this niche is that you can look for popular products and try to source environmentally friendly versions of them.
For example, if you know there’s a huge demand for a specific type of beauty product, you can assume that eco-friendly versions of those items will sell just as well.
Other examples of eco-friendly products you can explore include reusable beverage and food containers, sustainable clothing, and so on.
5. Affiliate Marketing
If your store isn’t performing as well as you might expect, one way to turn that trend around is to set up an affiliate marketing program. With an affiliate program, you pay your affiliates for new customers they send your way.
The great thing about affiliate programs is that they work with any niche. You can set up an affiliate program for online learning hubs, eco-friendly stores, and even for smart home or beauty products.
Make sure you offer decent commissions and empower affiliates with the tools they need to promote your products and track sales. Do those things, and you should have no trouble bringing in more customers.
The larger your affiliate program grows, the more successful your store will become.
Launching an ecommerce store using WordPress is relatively simple. Making that store successful is another matter entirely. It largely depends on what type of products and services you sell.
If there’s enough demand and your marketing is on point, success should follow.
If you want to increase the odds that your next ecommerce project will be a hit, here are five types of products and business ideas you should look into:
- Online courses
- Smart home products
- Beauty products
- Eco-friendly products
- Affiliate marketing
Do you have questions about any of these ecommerce business ideas? Let’s talk about them in the comments section below!